[{"data":1,"prerenderedAt":375},["ShallowReactive",2],{"page-integrations/google-analytics":3},{"head":4,"jsonld":60,"components":66},{"title":5,"link":6,"meta":7},"Google Analytics (GA4) Integration for Forms | Formester",[],[8,11,14,16,19,22,24,26,29,32,34,37,39,41,43,45,48,51,53],{"property":9,"content":10},"article:modified_time","2026-06-11T11:28:58.582Z",{"hid":12,"name":12,"content":13},"description","Track form submissions as GA4 key events. Measure conversions, attribute leads to campaigns, and optimize your funnel — via Google Tag Manager.",{"hid":15,"name":15,"content":5},"og:site_name",{"hid":17,"property":17,"content":18},"og:type","website",{"hid":20,"property":20,"content":21},"og:url","https://formester.com/integrations/google-analytics/",{"hid":23,"property":23,"content":5},"og:title",{"hid":25,"property":25,"content":13},"og:description",{"hid":27,"property":27,"content":28},"og:image","https://formester.com/formester-logo-meta-image.png",{"hid":30,"name":30,"content":31},"og:image:alt","Formester Google Analytics integration",{"hid":33,"name":33,"content":21},"twitter:url",{"name":35,"content":36},"twitter:site","@_formester_",{"hid":38,"name":38,"content":5},"twitter:title",{"hid":40,"name":40,"content":13},"twitter:description",{"hid":42,"name":42,"content":28},"twitter:image",{"hid":44,"name":44,"content":31},"twitter:image:alt",{"hid":46,"name":46,"content":47},"twitter:card","summary_large_image",{"hid":49,"name":49,"content":50},"apple-mobile-web-app-title","Formester",{"hid":52,"name":52,"property":27,"content":28},"image",{"hid":54,"name":54,"content":55},"keywords",[56,57,58,59],"google analytics form tracking","ga4 form submission event","track form conversions ga4","formester google analytics",[61,64],{"@context":62,"type":63},"https://schema.org","{\"@context\": \"https://schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What does the Google Analytics integration do?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It tracks your form submissions as events in GA4 — so you can measure conversions, identify lead sources, and optimize campaigns.\"}}, {\"@type\": \"Question\", \"name\": \"How does the GA4 connection work?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It runs through Google Tag Manager: add your GTM container script under the form's Advanced section → Scripts, create a GA4 Event tag with your Measurement ID, and trigger it on submission.\"}}, {\"@type\": \"Question\", \"name\": \"Do I need a GTM container?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes — the GA4 setup uses Google Tag Manager, so you'll need a GTM container connected to your form first.\"}}, {\"@type\": \"Question\", \"name\": \"How do I verify tracking works?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Use GTM Preview mode and GA4's Debug View: submit a test form and watch the form_submission event arrive, then mark it as a key event in GA4 Admin.\"}}, {\"@type\": \"Question\", \"name\": \"What is Formester?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Formester is an online form builder for creating forms, surveys, and quizzes with a drag-and-drop editor or AI. It connects with the tools your team already uses — Google Sheets, Slack, HubSpot, Zapier, and more — so your form data flows wherever you need it.\"}}]}",{"@context":62,"type":65},"{\"@context\": \"https://schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https://formester.com/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Integrations\", \"item\": \"https://formester.com/integrations/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Google Analytics\", \"item\": \"https://formester.com/integrations/google-analytics/\"}]}",[67,103,109,147,171,291,325,359],{"id":68,"__component":69,"description":70,"trustText":71,"blobColorA":72,"blobColorB":73,"blobColorC":74,"mockupHtml":75,"layout":76,"title":77,"buttons":87,"badge":98,"tabCardContent":101,"image":102},141,"macro-components.hero-v2","Send form submissions to GA4 as key events, so you can measure conversions, see which campaigns drive leads, and optimize what actually works.","✓ GA4 key events · ✓ Works with Google Tag Manager · ✓ Campaign attribution","#f5eeff","#f1ebff","#f4efff","\u003Cdiv class='raw-html-embed'>\u003Cstyle>.iw{font-family:'Inter',ui-sans-serif,system-ui,sans-serif;position:relative;max-width:480px;margin:0 auto;padding-top:10px;} .iw *{box-sizing:border-box;} .iw__pair{display:flex;align-items:center;justify-content:center;gap:16px;margin-bottom:18px;} .iw__logo{width:52px;height:52px;border-radius:13px;display:flex;align-items:center;justify-content:center;background:#fff;border:1px solid #eaecf0;box-shadow:0 2px 8px rgba(15,14,26,.06);flex-shrink:0;} .iw__logo img{width:30px;height:30px;object-fit:contain;} .iw__flow{display:flex;align-items:center;gap:5px;} .iw__dot{width:6px;height:6px;border-radius:50%;background:#9777e0;opacity:.35;animation:iwd 1.6s linear infinite;} .iw__dot:nth-child(2){animation-delay:.2s}.iw__dot:nth-child(3){animation-delay:.4s} @keyframes 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GA4.",{"id":130,"tag":131,"tagColor":132,"title":133,"body":134,"mockHtml":102},757,"Conversions","blue","Key events in GA4","Mark form_submission as a key event and measure conversion rates like any other goal.",{"id":136,"tag":137,"tagColor":138,"title":139,"body":140,"mockHtml":102},758,"Funnels","green","Spot the drop-off","Track views, starts, and submissions to see where people leave your form flow.",{"id":142,"tag":143,"tagColor":144,"title":145,"body":146,"mockHtml":102},759,"Optimization","amber","Spend smarter","Double down on the channels that fill your forms — cut the ones that don't.",{"id":148,"__component":149,"badge":150,"heading":151,"description":152,"background":153,"steps":154,"buttons":170},73,"macro-components.sticky-steps-section","How it works","Connect GA4 in 3 steps","Runs through Google Tag Manager — connect the container, add the tag, mark the key event.","#f9fafb",[155,160,165],{"id":156,"title":157,"description":158,"rawHtml":159,"image":102},217,"Add your GTM script to the form","Open your form, go to the Advanced section → Scripts, click Add Script, paste your GTM container snippet, name it, and pick the target page. Then enable the click and form variables in GTM.","\u003Cdiv class='raw-html-embed'>\u003Cdiv style='font-family:Inter,ui-sans-serif,system-ui,sans-serif;max-width:320px;'>\u003Cdiv style='border:1px solid #eaecf0;border-radius:10px;background:#fff;box-shadow:0 4px 14px rgba(15,14,26,.06);padding:13px;'>\u003Cdiv style='font-size:11px;font-weight:700;color:#101828;'>Add A Script\u003C/div>\u003Cdiv style='font-size:10.5px;font-weight:700;color:#101828;margin:8px 0 4px;'>Script Name\u003Cspan style='color:#e02b2b;'>*\u003C/span>\u003C/div>\u003Cdiv style='border:1px solid #eaecf0;border-radius:8px;padding:8px 11px;font-size:10px;color:#98a2b3;'>GTM Integration - XY1122A\u003C/div>\u003Cdiv style='font-size:10.5px;font-weight:700;color:#101828;margin:8px 0 4px;'>Code Snippet\u003Cspan style='color:#e02b2b;'>*\u003C/span>\u003C/div>\u003Cdiv style='border:1px solid #eaecf0;border-radius:8px;padding:8px 11px;font-size:10px;color:#98a2b3;height:42px;'>Paste your script here\u003C/div>\u003Cdiv style='font-size:10.5px;font-weight:700;color:#101828;margin:8px 0 4px;'>Target Page\u003Cspan style='color:#e02b2b;'>*\u003C/span>\u003C/div>\u003Cdiv style='border:1px solid #eaecf0;border-radius:8px;padding:8px 11px;font-size:10.5px;color:#101828;display:flex;justify-content:space-between;align-items:center;'>Thank you page\u003Cspan style='font-size:8px;color:#697586;'>▾\u003C/span>\u003C/div>\u003Cdiv style='margin-top:11px;display:flex;gap:8px;'>\u003Cspan style='font-size:10.5px;font-weight:700;color:#fff;background:#6434d0;border-radius:7px;padding:7px 16px;line-height:1;'>Create\u003C/span>\u003Cspan style='font-size:10.5px;font-weight:600;color:#475467;border:1px solid #eaecf0;border-radius:7px;padding:7px 14px;line-height:1;'>Cancel\u003C/span>\u003C/div>\u003C/div>\u003C/div>\u003C/div>",{"id":161,"title":162,"description":163,"rawHtml":164,"image":102},218,"Create the GA4 event tag","In GTM, create a GA4 Event tag with your Measurement ID, name the event form_submission, and assign the trigger.","\u003Cdiv class='raw-html-embed'>\u003Cdiv style='font-family:Inter,ui-sans-serif,system-ui,sans-serif;max-width:320px;'>\u003Cdiv style='border:1px solid #eaecf0;border-radius:10px;background:#fff;box-shadow:0 4px 14px rgba(15,14,26,.06);padding:13px;'>\u003Cdiv style='font-size:11px;font-weight:700;color:#101828;'>GA4 event tag\u003C/div>\u003Cdiv style='font-size:10.5px;font-weight:700;color:#101828;margin:8px 0 4px;'>Measurement ID\u003C/div>\u003Cdiv style='border:1px solid #eaecf0;border-radius:8px;padding:8px 11px;font-size:10px;color:#98a2b3;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;'>G-8F2KQ31X\u003C/div>\u003Cdiv style='font-size:10.5px;font-weight:700;color:#101828;margin:8px 0 4px;'>Event name\u003C/div>\u003Cdiv style='border:1px solid #eaecf0;border-radius:8px;padding:8px 11px;font-size:10px;color:#98a2b3;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;'>form_submission\u003C/div>\u003Cdiv style='margin-top:11px;'>\u003Cspan style='font-size:10.5px;font-weight:700;color:#fff;background:#6434d0;border-radius:7px;padding:7px 16px;line-height:1;'>Save\u003C/span>\u003C/div>\u003C/div>\u003C/div>\u003C/div>",{"id":166,"title":167,"description":168,"rawHtml":169,"image":102},219,"Test and mark as key event","Verify the event in GTM Preview and GA4 Debug View, then mark form_submission as a key event in GA4 Admin.","\u003Cdiv class='raw-html-embed'>\u003Cdiv style='font-family:Inter,ui-sans-serif,system-ui,sans-serif;max-width:320px;'>\u003Cdiv style='display:inline-flex;align-items:center;gap:6px;font-size:10.5px;font-weight:700;color:#027a48;background:#ecfdf3;border-radius:999px;padding:7px 13px;'>\u003Csvg width='12' height='12' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'>\u003Cpath d='M5 12l4 4L19 6'/>\u003C/svg>form_submission · Key event ✓\u003C/div>\u003C/div>\u003C/div>",[],{"id":172,"__component":173,"description":102,"version":174,"heading":175,"testimonials":176},1201,"macro-components.testimonials","feature",[],[177,201,223,251,270],{"id":178,"name":179,"position":180,"organization":181,"comment":182,"createdAt":183,"updatedAt":184,"publishedAt":185,"companyLogo":186},4,"Costanza Casullo","Volunteer","Wato Coding Hub","Formester is simple enough for non-developers and sophisticated enough for developers. I'd say being able to choose between simplicity and complexity is one of this product's strengths. In addition, the founder is available to answer questions and doubts, which does not happen every day.","2024-06-18T03:51:15.232Z","2025-01-22T02:58:03.674Z","2024-06-18T03:51:21.477Z",{"id":187,"imageAlt":188,"imageUrl":102,"width":102,"height":102,"image":189},225,"wato-coding-hub-logo",{"id":89,"name":190,"alternativeText":188,"caption":188,"width":191,"height":192,"formats":102,"hash":193,"ext":194,"mime":195,"size":196,"url":197,"previewUrl":102,"provider":198,"provider_metadata":102,"createdAt":199,"updatedAt":200},"wato-coding-hub.webp",80,81,"wato_coding_hub_e054f0ea9d",".webp","image/webp",1.88,"https://formester-strapi.s3.ap-south-1.amazonaws.com/wato_coding_hub_e054f0ea9d.webp","aws-s3","2024-08-01T14:38:23.738Z","2024-12-01T07:49:13.371Z",{"id":202,"name":203,"position":204,"organization":205,"comment":206,"createdAt":207,"updatedAt":208,"publishedAt":209,"companyLogo":210},5,"Deanna Bugalski","Founder/CEO","Suggesterfy","I was searching for a long time for a product I could use to send newsletters and surveys to my database. I tried so many different types of software and I found many of them difficult to use and slow to learn how to operate. But Formester was super easy to set up, and the usability is seamless! I highly recommend!","2024-06-18T03:52:39.354Z","2025-01-22T02:57:47.756Z","2024-06-18T03:52:43.800Z",{"id":211,"imageAlt":212,"imageUrl":102,"width":102,"height":102,"image":213},226,"suggesterfy-logo",{"id":214,"name":215,"alternativeText":212,"caption":212,"width":216,"height":217,"formats":102,"hash":218,"ext":194,"mime":195,"size":219,"url":220,"previewUrl":102,"provider":198,"provider_metadata":102,"createdAt":221,"updatedAt":222},1683,"suggesterfy_logo.webp",100,50,"suggesterfy_logo_d1d7f996b9",1.91,"https://formester-strapi.s3.ap-south-1.amazonaws.com/suggesterfy_logo_d1d7f996b9.webp","2024-08-01T14:38:23.921Z","2024-12-01T07:49:52.459Z",{"id":224,"name":225,"position":226,"organization":227,"comment":228,"createdAt":229,"updatedAt":230,"publishedAt":231,"companyLogo":232},1,"Dr. Michele Ross","Founder","Infused Health","I'm migrating my forms from Paperform, where I've been a user for over 4 years. Loving the software so far! I've already replaced Paperform form embeds & popups on my sites & my husband's websites with Formester forms","2024-06-18T03:47:14.605Z","2025-01-22T02:57:30.159Z","2024-06-18T03:47:18.889Z",{"id":233,"imageAlt":225,"imageUrl":102,"width":102,"height":102,"image":234},227,{"id":235,"name":236,"alternativeText":102,"caption":102,"width":237,"height":238,"formats":239,"hash":247,"ext":194,"mime":195,"size":248,"url":249,"previewUrl":102,"provider":198,"provider_metadata":102,"createdAt":250,"updatedAt":250},1685,"dr._michelelogo.webp",300,59,{"thumbnail":240},{"ext":194,"url":241,"hash":242,"mime":195,"name":243,"path":102,"size":244,"width":245,"height":246},"https://formester-strapi.s3.ap-south-1.amazonaws.com/thumbnail_dr_michelelogo_2269ae2211.webp","thumbnail_dr_michelelogo_2269ae2211","thumbnail_dr._michelelogo.webp",5.58,245,48,"dr_michelelogo_2269ae2211",5.87,"https://formester-strapi.s3.ap-south-1.amazonaws.com/dr_michelelogo_2269ae2211.webp","2024-08-01T14:38:23.944Z",{"id":252,"name":253,"position":254,"organization":255,"comment":256,"createdAt":257,"updatedAt":258,"publishedAt":259,"companyLogo":260},2,"Jilson","Organiser","Vue Conference","Formester is really easy to use and an exceptional alternative for Typeform. We use it for call for papers, lead registrations, feedback and surveys and it cannot be simpler.","2024-06-18T03:48:46.610Z","2025-01-22T02:57:08.760Z","2024-06-18T03:48:50.595Z",{"id":261,"imageAlt":262,"imageUrl":102,"width":102,"height":102,"image":263},228,"photo-of-vue-conference",{"id":94,"name":264,"alternativeText":262,"caption":262,"width":191,"height":191,"formats":102,"hash":265,"ext":194,"mime":195,"size":266,"url":267,"previewUrl":102,"provider":198,"provider_metadata":102,"createdAt":268,"updatedAt":269},"vueconf.webp","vueconf_1bc3dc0827",1.07,"https://formester-strapi.s3.ap-south-1.amazonaws.com/vueconf_1bc3dc0827.webp","2024-08-01T14:38:23.731Z","2024-12-01T07:47:11.024Z",{"id":271,"name":272,"position":254,"organization":273,"comment":274,"createdAt":275,"updatedAt":276,"publishedAt":277,"companyLogo":278},6,"Thibaud Martinez","Tedx","I really enjoy Formester. It’s clean and straight-forward and it does well, what it is supposed to do.","2024-06-18T03:53:38.957Z","2025-01-22T02:56:48.567Z","2024-06-18T03:53:40.693Z",{"id":279,"imageAlt":280,"imageUrl":102,"width":102,"height":102,"image":281},229,"tedx-logo",{"id":282,"name":283,"alternativeText":280,"caption":280,"width":284,"height":285,"formats":102,"hash":286,"ext":194,"mime":195,"size":287,"url":288,"previewUrl":102,"provider":198,"provider_metadata":102,"createdAt":289,"updatedAt":290},1684,"tedx.webp",109,38,"tedx_2fce0eee2e",1.09,"https://formester-strapi.s3.ap-south-1.amazonaws.com/tedx_2fce0eee2e.webp","2024-08-01T14:38:23.941Z","2024-12-01T07:50:31.505Z",{"id":292,"__component":293,"title":294,"integrations":295},40,"macro-components.integrations-grid","Explore more integrations",[296,301,306,310,315,320],{"id":297,"name":298,"description":299,"link":300},69,"Google Tag Manager","Add GTM tags to forms and connect to 100+ analytics tools.","/integrations/google-tag-manager/",{"id":302,"name":303,"description":304,"link":305},71,"Facebook Pixel","Track form views and actions using Meta Pixel integration.","/integrations/facebook-pixel/",{"id":148,"name":307,"description":308,"link":309},"Google Sheets","Sync every form submission to Google Sheets in real time.","/integrations/google-sheets/",{"id":311,"name":312,"description":313,"link":314},72,"Zapier","Connect your forms to 8,000+ apps using Zapier.","/integrations/zapier/",{"id":316,"name":317,"description":318,"link":319},74,"Slack","Get instant Slack alerts when a new form is submitted.","/integrations/slack/",{"id":321,"name":322,"description":323,"link":324},70,"HubSpot CRM","Push new form leads to HubSpot CRM instantly.","/integrations/hubspot-crm/",{"id":326,"__component":327,"description":102,"centered":86,"title":328,"faqList":332},1303,"macro-components.faqs",[329],{"id":330,"text":331,"highlight":81,"color":82,"bold":81},5015,"Google Analytics integration FAQs",[333,339,344,349,354],{"id":334,"header":335,"body":336,"body_markdown":337,"list":338},2606,"What does the Google Analytics integration do?","It tracks your form submissions as events in GA4 — so you can measure conversions, identify lead sources, and optimize campaigns.","",[],{"id":340,"header":341,"body":342,"body_markdown":337,"list":343},2608,"How does the GA4 connection work?","It runs through Google Tag Manager: add your GTM container script under the form's Advanced section → Scripts, create a GA4 Event tag with your Measurement ID, and trigger it on submission.",[],{"id":345,"header":346,"body":347,"body_markdown":337,"list":348},2607,"Do I need a GTM container?","Yes — the GA4 setup uses Google Tag Manager, so you'll need a GTM container connected to your form first.",[],{"id":350,"header":351,"body":352,"body_markdown":337,"list":353},2610,"How do I verify tracking works?","Use GTM Preview mode and GA4's Debug View: submit a test form and watch the form_submission event arrive, then mark it as a key event in GA4 Admin.",[],{"id":355,"header":356,"body":357,"body_markdown":337,"list":358},2609,"What is Formester?","Formester is an online form builder for creating forms, surveys, and quizzes with a drag-and-drop editor or AI. It connects with the tools your team already uses — Google Sheets, Slack, HubSpot, Zapier, and more — so your form data flows wherever you need it.",[],{"id":360,"__component":361,"badge":362,"heading":363,"description":364,"trustText":102,"buttons":365},139,"macro-components.cta-dark","Free to start","Measure your forms like a marketer","Connect GA4 and turn every submission into attribution data you can act on.",[366,370],{"id":367,"link":368,"text":369,"type":92,"showArrow":86},1678,"https://app.formester.com/users/sign_up","Start free",{"id":371,"link":372,"text":373,"type":374,"showArrow":81},1679,"/pricing/","See pricing","White",1781177502181]