How QR Codes Can Bring More Traffic To Your Online Forms & Surveys

QR Codes can bring more entries to your web forms – this isn’t a statement anymore but a fact.

The application of QR codes has been seen in a variety of fields and industries. One of which is the business and corporate sector where QR codes are used to make customer contact easier.

Meaning, that companies can use the technology to quickly complete surveys and know about what users want. As a consequence, they can market their products better, improve the quality of their offerings, and do much more.

In this post, let’s explore the role of QR codes in bringing more entries to your web forms so that you can connect better with your audience and make more sales.

What is a QR Code?

In 1998, Quick Response (QR) codes were first introduced by a Japanese automobile company called Denso Waves to mark each of their SKUs. Fundamentally, these are square boxes filled with a series of black-and-white pixels. With unique patterns encoded with strings of data.

So, when scanned, a QR code can open a URL link to the user’s device, which can lead them to a web form for quick entry of valuable data.

How does it Work?

After learning a bit of background about QR codes, now is the time to learn the procedure to make and utilize QR codes to generate more responses from people.

1.) Find a QR Generator The first step is to find a solid QR code generator that can get the job done quickly. There are many online options available in this space, below are the few really good ones.

i) Editpad: Editpad is primarily a note-taking application but offers a QR code generate which can generate QR Codes for all URLs. Source: Editpad.org's QR Code Generator

ii) Formester: Formester offers a built-in QR code generator to quickly generate QR codes for your Formester forms and Surveys.

2.) Input your Content for Display Once on the mentioned free tool’s interface, enter the link, image, or any other content you want opened with the QR code.

For the sake of our demonstration, we will enter one web form’s URL that we generated with Formester. In this, we wanted users to answer a simple Multiple-Choice Question (MCQ) and note their entries to our database.

Web form created from: Formester

Use the download button to save this QR code as a PNG file to your device; this will be helpful for the completion of the final step.

3.) Scan the Code to Ensure Success Finally, we will proceed to scan this code with one of the free online tools we found. The QR code scanner by Imagetotext. info is a solid option here as it works without any jitters or lags and doesn’t have any annoying pop-ups like the other sites.

Uploading the generated QR code from your device’s local storage to the tool will result in the following window: Source: Imagetotext.info

As you can see, the scanner has accurately gathered the link which was given in the QR code. Clicking the URL will take the user to the form we created, allowing us to learn a bit more about their thoughts.

Why QR Codes for Web Entries?

So far, we’ve shown the entire process of creating QR codes and scanning them to get web entries. But, the real question still begs: ‘Why use QR codes for filling up web forms?’ Let’s answer this now, shall we?

1.) It is Convenient for Customers - Facilitates Faster Responses Customers don’t want to fill out paper forms anymore as they are boring and inconvenient. Nor do they want to manually type in a URL to fill a web form.

With QR scanners, web forms can quickly open up on all types of user devices without any manual interference required. Hence, allowing you to easily collect feedback, and ask suggestions or other questions from the users regarding your brand.

2.) Provides Trackable Data Since QR codes shift your customer base from offline to online mode, they provide you an opportunity to get trackable data. When a person scans a QR code, you get instant access to their location, the device they used, the time of scanning, and more.

All of this newly-gained information can be leveraged for creating targeted advertisements to better cater to the needs of the customers, hence, generating more business for the company.

3.) Delivers Reliable Functionality It is quite rare that a QR scanner ever fails to scan properly. This is because the technology associated with it is far more developed than its predecessor, barcodes. So, due to its high reliability, QR codes are often used to get entries into web forms.

4.) Encourages Immediate Action According to ClearLine, QR code scans have increased by 433% over the past two years. This is a testimony to their reliability and accessibility as QR codes encourage users to take immediate action to answer your preferred call.

People are more likely to fill out a web form if it easily opens up on their smartphone, rather than remembering the link and doing it later. Using QR codes for web entries ensures that you get what you want without receiving any delays or resistance from the customers.

5.) Sets a Good Image to the Public (Looks Fancy!) QR codes aren’t just good for getting quick responses from customers and maintaining healthy relationships with them. They are now a trend that businesses follow to keep their image in the public as more tech-savvy and modernized.

We know this sounds crazy, but implementation of a QR code to scan a Wi-Fi, or a menu at a restaurant can add to the overall customer experience and satisfaction.

Final Words

QR codes are very effective for enhancing web form entries by simplifying the customer feedback process. These codes have gained traction across various industries due to their convenience, reliable functionality, and ability to elevate a business's public image.

By utilizing QR codes, companies can gather valuable insights quickly, implement better marketing strategies, and improve customer engagement.