70+ Marketing Statistics in 2024 to optimize your marketing campaigns

Feeling overwhelmed by the constantly evolving trends of marketing? You're not alone. It seems like new trends and tactics pop up every single day, making it hard to know where to put your focus.

But fear not, fellow marketers! Marketing statistics are here to provide you with deeper insights. In this blog article, we cover the hottest marketing stats of 2024, giving you the insider knowledge required to create killer campaigns and crush your marketing KPIs.

SEO Statistics 2024

• More than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking.
• Nearly two out of three marketers report that their average landing page conversion rate is less than 10%.
• The average website has a bounce rate of 37% and an SEO click-through rate of 13%. 
• 70% of marketers believe that A/B testing is essential to boost conversion rates. 
• The average conversion rate across all e-commerce sites is under 2%.
• Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs. 
• 75% of marketers believe that AI-enabled search engines will positively impact their blogs, and 68% predict that their site will get more traffic. 
• Only 9% believe this will harm blog traffic. 
• 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy. 
• 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search. 
• 29% of marketers list SEO as a top trend they leverage.
• 13% of marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy.
• In the U.S., 41% of adults use voice search daily. 
• Smartphones account for over 70% of retail website visits worldwide. 
• E-commerce accounts for over 20% of all global retail sales.

Content Marketing Statistics 2024

• Blog posts are the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals. 
• Companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs. 
• 43% of content marketers report using AI to help them generate ideas (43%), but just 3% use it to write entire articles.
• The average blog post length is 1,427 words — more than 70% longer than ten years ago.
• Only 3% of brands regularly publish blog posts longer than 2,000 words.
• Short-form video is the top leveraged media format in marketers content strategies.
• 91% of businesses use video as a marketing tool in 2023.
• 42% of video marketers say they spend between $0 and $500 on an average video.
• YouTube is the most widely used video marketing platform.
• Short-form video is the top trend marketers report leveraging in 2023.
• 29% of marketers actively use content marketing.
• Over 41% of marketers measure the success of their content marketing strategy through sales.
• Web traffic is among the top two most-common measurements of success for content marketing strategies.
• 50% of marketers plan on increasing their investment in content marketing in 2024.
• 25% of marketers leverage podcasts or other audio content as part of their content strategy.
• 47% of marketers who leverage audio content and podcasts plan to invest more budget in 2024.
• Only 3% of marketers say they've used audio chat rooms like Clubhouse in their marketing role.
• Ad spending in the digital audio advertising market is projected to reach more than $10 billion in 2023 and $13 billion in 2028.

Social Media Statistics 2024

• Facebook is the most popular social media platform marketers used in 2023, and marketers report that it has a better ROI than every other platform.
• Facebook has over 3 billion monthly active users and is the most-used social network worldwide.
• One in four marketers list Facebook as one of the most effective platforms for building community on social media.
• Instagram has 2 billion monthly active users globally. 
• Instagram posts generate 23% more engagement than Facebook, even though Facebook has twice as many monthly users.
• In 2023, 22% of Instagram users watched branded content Stories from a company, business, or brand more than once a week, and 36% liked, commented, or shared branded Stories.
• X has over 500 million monthly active users worldwide. 
• 66% of marketers reported that they would keep their brand on X in 2023, but 71% said they spent less time working on the platform in 2023 than in previous years, and 67% planned to invest in X alternatives.
• LinkedIn has over a billion members across 200 countries and regions. 
• Over half of LinkedIn’s users are between 25 and 34. 
• 40% of B2B marketers list LinkedIn as the most effective channel for driving high-quality leads. 
• 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them effectively.
• Pinterest has more than 450 million monthly active users. 
• 85% of Pinterest’s weekly users have purchased the platform. 
• Over three in four Pinterest users are women.
• 48% of Snapchat users are aged 15-25.
• Snapchat has over 400 daily active users worldwide.
• 90% of social media marketers say building an active online community is crucial to a successful social media strategy.
• Social media is the most preferred product discovery platform for consumers aged 18 to 44.
• Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12%. 
• 55% of marketers create social media infographics more than any other visual media. 
• The number of global social media users is expected to reach 5.1 billion in 2025. 
• TikTok is the most downloaded non-gaming app in the world with over 627 million downloads. 
• About 60% of the world’s population uses social media. 
• The average social media user spends 2 hours and 24 minutes on social media every day.

Video Marketing Statistics 2024

• 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. 
• More than one in three video marketers say that the optimal video is just one to three minutes long, and 96% agree that videos should be less than 10 minutes long. 
• 73% of consumers prefer to watch a short-form video to learn about a product or service.
• 96% of marketers agree that videos have helped increase users’ understanding of their product or service. 
• 40% of marketers report that the biggest benefit of creating video content is to help their customers understand its products and services.
• 71% of videos created by companies are made for use on social media. 
• 92% of video marketers reported that video gives them a positive ROI.
• 92% of video marketers feel the levels of noise and competition have increased in the last year.
• YouTube has more than 2.5 billion active users.
• YouTube’s user base is 45.6% female and 54.4% male.

Email Marketing Statistics 2024

• The average clickthrough rate for emails sent to Constant Contact customers is 1.40%.
• Marketers report that segmented emails drive 30% more opens and 50% more clickthrough's than unsegmented ones.
• 95% of marketers who use generative AI for email creation rate it as “effective,” and 54% rate it as “very effective”. 
• 43% of marketers who use generative AI say that it’s most helpful for creating email copy.
• Using customers’ names in email copy is the most common strategy marketers use to personalize their marketing emails.
• 59% of Americans say that most emails they receive are not useful to them. 
• Receiving too many emails is why consumers unsubscribe.
• 41% of email views — and 75% of Gmail users’ email views — come from mobile devices.
• 35% of email marketers use a mobile-first or mobile-responsive design process.

Data Sources:

1) HubSpot State of Marketing Report, 2023

2. HubSpot Marketing Trends Report, 2024

3. ZipDo Essential A/B Testing Statistics, 2023

4. Statista, 2023

5. First Page Sage, 2023

6. Tech Report, 2023

7) SEMrush, 2023

8) Demand Metric

9) Orbit Media, 2023

10) Wyzowl, 2023

11) Backlinko, 2023

12) Search Logistics, 2023

13) LinkedIn, 2023

14) Hootsuite, 2023

15) Sprout Social, 2023

16) Pinterest, 2023

17) The Social Shepherd, 2023

18) Demand Sage, 2023

19) Business of Apps, 2023

20) Data Reportal, 2023

21) The Leap, 2023

22) HubSpot State of Video Marketing Report, 2023

23) Constant Contact, 2023

24) HubSpot State of Generative AI Report, 2023

25) MailJet, 2023

26) Edison Mail, 2023

27) MailButler, 2023

28) Gartner, 2022

29) Litmus, 2023