20 Best Questions to Ask on a Survey for a Floral Shop

Did you know that 85% of small and medium-sized businesses find online customer feedback beneficial?

Understanding your customers is crucial for the success of your small business. If you're wondering about the best questions to ask on a survey for a floral shop, you are in the right place!

In this post, we’ll cover why you should use a floral shop survey to collect valuable information from your customers, top questions to ask with answers and also how to create your own in minutes using Formester.

This will help you improve your services, meet customer needs, and stay ahead in the competitive floral industry.

Why Use a Survey for a Floral Shop?

Running a floral shop is not just about selling flowers. It is about bringing joy to customers. You must meet their expectations and stay ahead of the competition.

A survey helps you connect with your customers and understand their preferences. It’s an easy way to gather feedback, improve your services, and even boost sales.

For example, you can ask customers what types of bouquets they like or if they’d be interested in a subscription service. With their answers, you’ll know exactly what they want, so you can offer products and services that make them happy.

Benefits of Surveys for Floral Shops:

• Understand Customer Preferences: Learn their favorite flowers or arrangements.

• Improve Customer Experience: Identify areas where you can do better, like delivery or packaging.

• Improve Sales: Offer products or services based on customer needs.

• Stay Competitive: Keep up with trends and what your competitors might be doing.

20 Questions and Answers for Your Floral Shop Survey

Here’s a list of 20 questions and answers you can include in the survey for your floral shop:

Section 1: Customer Profile

How often do you buy flowers?

• Once a week

• Once a month

• A few times a year

• Rarely

What occasions do you typically buy flowers for? (Select all that apply)

• Birthdays

• Anniversaries

• Weddings

• Funerals

• Just because

Where do you usually buy flowers?

• Local floral shop

• Online stores

• Supermarkets

• Street vendors

What’s your age group?

• Under 18

• 18–24

• 25–34

• 35–44

• 45 and above

Section 2: Product and Service Feedback

What’s your favorite type of flower or plant? (Open text field)

What price range do you feel is reasonable for floral arrangements?

• $20–$40

• $40–$60

• $60–$80

• Over $80

How satisfied are you with the variety of flowers we offer?

• Very satisfied

• Satisfied

• Neutral

• Dissatisfied

• Very dissatisfied

Have you tried our delivery service?

• Yes (please rate below)

• No

If yes, how would you rate your delivery experience?

• Excellent

• Good

• Average

• Poor

Section 3: Customer Experience

How easy is it to navigate our store (physical or online)?

• Very easy

• Easy

• Neutral

• Difficult

• Very difficult

How likely are you to recommend us to friends or family? (Scale: 1 = Not likely, 10 = Very likely)

Do you follow us on social media?

• Yes

• No

• I didn’t know you had social media accounts

What additional products or services would you like us to offer? (Open text field)

Section 4: Future Improvements

Would you be interested in a flower subscription service?

• Yes

• No

• Maybe

Would you attend floral workshops or events if we hosted them?

• Yes

• No

What is one thing you think we could improve? (Open text field)

Section 5: Customer Preferences

How do you prefer to receive updates or promotions from us?

• Email

• Text message

• Social media

• In-store announcements

Do you prefer fresh-cut flowers, potted plants, or both?

• Fresh-cut flowers

• Potted plants

• Both

What packaging styles do you prefer for your flowers?

• Simple and minimalistic

• Elegant and decorative

• Eco-friendly

Section 6: Feedback on Special Services

Have you used our event flower services (e.g., weddings or corporate events)?

• Yes (please rate your experience below)

• No

If yes, how was your experience?

• Excellent

• Good

• Average

• Poor

Would you like to share a testimonial or review? (Open text field)

Use this free floral shop survey with all of the questions ans options mentioned above and save time skipping the manual process.

How to Make a Floral Shop Survey in Formester

Creating a survey with Formester is super easy and quick. Follow these steps:

Step 1: Visit Formester and create an account if you don’t already have one.

Step 2: Click on “Create Form” and use the AI form generator or choose a survey template.

Step 3: Use the questions listed above or customize them to suit your needs. Formester’s drag-and-drop builder makes it simple.

Step 4: Show or hide questions based on previous answers using conditional logic. For example, if someone says they prefer bouquets, you can ask follow-up questions about bouquet styles.

Step 5: Match the survey’s look to your floral shop’s branding. Add your logo and use your brand colors.

Step 6: Share the unique URL via email, embed it on your website, or post it on social media.

Step 7: Use Formester’s analytics to see results in real-time and make informed decisions.

Conclusion

Surveys are a powerful tool to understand your floral shop’s customers, improve their experience, and improve your sales. By asking the right questions to ask on a survey for a floral shop, you’ll gather valuable insights that can guide your business decisions. With Formester, creating and managing your surveys is effortless. Start today and watch your floral shop bloom!