Best Social Media Survey Questions to Learn About Your Audience

February 19, 2025 |

6 min read

by Harish Kumar

Understanding your audience is essential for growing your social media presence. Whether you want to refine your content, improve engagement, or get better results from your ads, asking the right social media survey questions can provide you with valuable insights into your audience’s preferences, behaviors, and opinions.

In this post, we’ll explore some of the best survey questions you can use to learn more about your audience’s social media usage, and how to use the data to optimize your strategy and engage more with your followers.

Surveys help you gather real-time data that can directly impact your marketing efforts. By asking the right media survey questions, you can: Gain valuable insight into what your audience likes, dislikes, and cares about.

Increase engagement by understanding what motivates your audience to interact with your posts. Improve your advertising strategy by using survey data to target the right people with the right content.

Optimize your social media presence by discovering which social media channels your audience prefers, when they are most active, and what kind of content resonates with them.

1. Audience Demographics Knowing who your followers are helps you tailor your content and messages. Ask questions to understand the demographics of your audience:

What is your age group?
Where are you located?
What industry do you work in?
What is your occupation?

These questions will give you insights into the age, location, and professional background of your target audiences. This data is crucial for personalizing your social media strategy and crafting content that resonates with your followers.

2. Platform Preferences Different social media platforms attract different types of people. To optimize your presence on each platform, it’s important to know where your audience spends their time. Consider these questions:

Which social media platform do you use the most?
How often do you check social media on a daily basis?
Do you prefer consuming content on Instagram, Facebook, LinkedIn, or Twitter?

By asking these questions, you can identify which social media channels your audience prefers and tailor your content to perform well on those platforms.

3. Content Preferences What type of content gets your audience excited? Understanding the content that your followers prefer helps you create posts they are more likely to engage with. Ask questions like:

What kind of social media posts do you enjoy most? (Videos, memes, educational posts, etc.)
Do you prefer short or long-form content?
What topics interest you the most?

These insights will allow you to fine-tune your content and ensure you’re posting material that aligns with your audience’s interests. It can also help you improve customer loyalty by delivering content they find valuable.

4. Engagement and Interaction Engagement is the lifeblood of social media. Knowing what drives your audience to interact with your posts will help you increase likes, shares, and comments. Use these questions to gather feedback:

What makes you like, share, or comment on a post?
Do you follow brands on social media? Why or why not?
How likely are you to participate in contests or giveaways?

These responses will reveal what motivates your audience to interact with your posts, helping you optimize your engagement strategy. Connecting with friends and family on social media also plays a significant role in these interactions, which can help strengthen customer loyalty.

5. Purchasing Behavior If your goal is to drive sales through social media, understanding your audience’s purchasing behavior is key. Ask questions like:

Have you ever bought a product because of social media?
What type of content influences your purchasing decisions?
Do you trust influencer recommendations?

By learning about your audience’s purchasing patterns, you can create more effective product promotions and better align your content with their buying habits.

6. Ad Preferences If you run paid ads on social media, it’s essential to understand how your audience interacts with them. Ask these questions to learn more about their ad preferences:

Do you pay attention to social media ads?
What makes an ad stand out to you?
Have you ever clicked on a social media ad?

These insights will help you create more compelling ads and ensure that your paid campaigns are reaching the right people with the right message.

7. Feedback on Your Brand’s Social Media Lastly, get feedback on how your audience views your brand’s social media presence. This will help you improve your strategy and address any pain points. Use these questions:

What do you like about our social media content?
What could we improve?
What type of content would you like to see more of?

These questions give your followers an opportunity to share their thoughts and suggestions, which can be invaluable for shaping your future content and engagement strategies. These responses can also help your brand make a positive impact on your community.

Now that you have the right questions, you need an easy way to create your survey.

Using a survey creator like Formester you can quickly build and share surveys that are easy for your audience to complete.

Whether you want to create a simple survey or a detailed questionnaire, Formester makes it easy to get the answers you need.

Use this free Social media survey template to get started:

Tips for Higher Response Rates

Keep it short: Aim for 5-10 questions to prevent survey fatigue and encourage participation.
Make it engaging: Use a mix of multiple-choice and rating scale questions to make the survey fun and easy to answer.
Offer an incentive: Consider offering discounts or a prize in exchange for survey participation.
Share it everywhere: Post your survey on all your social media channels to reach a broader audience.

Conclusion

Asking the right social media survey questions is one of the best ways to gain valuable insight into your audience’s behavior, preferences, and opinions.

By regularly surveying your audience, you can make data-driven decisions that boost your social media success.

Ready to start collecting feedback? Try Formester’s AI Survey Generator to create your social media survey in just a few clicks.