How to Drive Social Media Engagement using Online Quizzes?

The bitter truth about building a social presence is realizing that people won't engage with your content unless it truly connects and resonates with their authentic selves.

Gone are the days when people simply liked a post or left a comment for the sake of a discount coupon, or because one is already a big brand.

Most people are nowadays highly selective about what kind of content they choose to engage with; 

That said, most users engage with content that is relatable, trendy and genuinely resonates with some aspect of their personality.

In fact, it would be fair to think of peoples' engagement choices as extensions of their personalities.

No matter how incredible your product is, if its expression doesn't find a way of being truly relatable;

It's going to be hard to grow your followers, get those likes, be known and stay known!

One of the best ways to stay on top of the social media game, is in fact getting your audience to play with you!

In other words, making your content interactive.

That being said, one effective approach is to incorporate online quizzes into your marketing strategy. 

Online quizzes offer a fun and interactive way to connect with your target audience, increase brand awareness, and drive meaningful engagement.

Why Online Quizzes may stand a better chance at Promoting Social Engagement?

While online quizzes are just one form of content, they offer unique advantages that set them apart from other content formats. 

Some of the main reasons why online quizzes stand a better chance at social media engagement are:

1. Interactivity and Engagement

Online quizzes are highly interactive and engaging for users. 

Unlike static content formats like articles or images, quizzes require active participation from users to answer questions and receive results. 

This interactive element captures users' interest and attention, encouraging them to spend more time engaging with your brand, eventually leading to increased social media interactions, such as likes, comments, and shares. Your followers can simply comment GIFs or tag their friends, but even these actions can boost your campaign's reach and visibility.

2. Personalization and Customization

Quizzes provide an opportunity to personalize content based on user responses. 

By tailoring quiz outcomes or recommendations to individual participants, you create a personalized experience that feels relevant and unique to each user. 

This customization helps build a stronger connection between your brand and the audience, increasing their interest and engagement.

3. Virality and Social Sharing

Online quizzes have a higher potential for virality compared to many other content formats. When users enjoy a quiz and receive entertaining or interesting results, they are more likely to share it with their friends and followers on social media. This sharing behavior extends your brand's reach, attracts new participants, and increases overall engagement with your content.

4. Data Collection and Insights

Quizzes can be an excellent tool for gathering valuable data and insights about your audience. 

As users answer quiz questions, you can collect information about their preferences, interests, behaviors, and even demographic data. 

Eventually, this data can be used to better understand your audience, refine your marketing strategies, and deliver more targeted and personalized content in the future.

5. Gamification and Entertainment

Quizzes add an element of gamification to your content strategy. 

People enjoy the challenge and entertainment that quizzes provide. 

By incorporating gamified elements such as scoring, timed questions, or competitive features, you create a more enjoyable and memorable experience for users. 

This gamified approach can lead to increased participation rates and overall engagement with your brand.

6. Shareable and Evergreen Content

Quizzes have a longer lifespan compared to some other content formats. 

While news articles or time-sensitive posts may lose relevance quickly, quizzes often remain evergreen. 

Users can discover and engage with quizzes long after they were initially published. 

Additionally, because quizzes are fun and shareable, they have a higher likelihood of being bookmarked, shared via social media, or revisited by users multiple times.

7. Lead Generation and Conversion Opportunities

By integrating lead capture forms or opt-ins within your quizzes, you can collect contact information from participants who are interested in your brand or offerings. 

This provides an opportunity to nurture leads, build emailing lists, engage in follow-up marketing, and potentially convert them into customers or clients.

Now let's get you started with actualizing all these benefits, by discussing...

10 Steps to Create an Effective Online Quiz that Improves Your Brand's Online Presence

Step 1: Define your objectives & Set Realistic Goals

• Determine what you aim to achieve with your online quizzes. It could be increasing brand awareness, driving website traffic, generating leads, or enhancing customer engagement.
• Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, will help you in a quantitative analysis of your efforts.

Step 2: Identify your Target Audience

• Understand your target audience's demographics, preferences, and interests. Conduct market research, use Google Analytics to analyze your existing customer data and gain insights.
• Identify the characteristics and psychographics of your target audience to tailor your quizzes accordingly.

Step 3: Choose the Right Quiz Format

• Select a quiz format that aligns with your brand and appeals to your target audience.
• Popular quiz formats include personality quizzes, knowledge quizzes, trivia quizzes, interactive polls, and quizzes that offer personalized recommendations.

Step 4: Create Engaging and Relevant Content

• Develop quiz questions and content that are interesting, relevant, and related to your brand. Use a mix of fun, educational, and thought-provoking questions that eventually give you some insight into your customers' minds!
• Ensure that your quiz aligns with your brand voice, tone, and values.
• Consider incorporating multimedia elements such as images, videos, or audio to make the quiz more engaging.

Step 5: Optimize for Multiple Devices

• With a significant portion of online traffic coming from mobile devices, Tablets & I-pads, it's crucial to optimize your quizzes for such devices.
• Ensure your quizzes are responsive, load quickly, and provide a seamless user experience across different screen sizes and devices.

Step 6: Integrate Social Sharing Options

• Include social sharing buttons or prompts at the end of the quiz to make it easy for participants to share their quiz results on their social media handles.
• Customize the sharing messages to include your brand name or hashtag, enabling you to promote your brand to their network.

Step 7: Offer Incentives and Rewards

• Consider providing incentives or rewards to participants to increase participation rates and evoke interest.
• Rewards can include discounts, exclusive content, freebies, entries into a giveaway, or the opportunity to win a prize.
• Ensure the incentives are aligned with your brand and appeal to your target audience.

Step 8: Promote Your Quizzes

• Promote your quizzes on your website, blog, and landing pages. Leverage your social media profiles, including organic posts and paid advertisements to reach your target audience.
• Collaborate with influencers, industry partners, or relevant websites to extend the reach of your quizzes.
• Use email newsletters, press releases, or guest blogging to generate buzz and attract participants.

Step 9: Monitor and Analyze Results

• Track the performance of your quizzes using analytics tools. Monitor metrics such as participation rates, completion rates, social shares, website traffic, and lead generation.
• Analyze the data to gain insights into participant behavior, preferences, and trends.
• Identify successful strategies, mark areas of improvement, and seek opportunities for future quiz campaigns.

Step 10: Follow up with Participants

• Engage with participants who have taken your quizzes by responding to their comments, messages, questions, or feedback.
• Foster a sense of community and build relationships by acknowledging participants' efforts and providing additional relevant content or offers.
• Use the insights gained from the quiz results to segment participants and personalize future communications.

Consistency and authenticity are crucial throughout the process. 

Ensure that your quizzes align with your brand's values, maintain a cohesive brand voice, and provide a positive user experience. 

By continuously refining your quiz strategies based on feedback and data analysis, you can steadily improve your brand's online presence and engagement with your audience.

Why should you leverage Online Quizzes to Improve Social Media Engagement? 

1. Increased Reach and Brand Exposure

Online quizzes have a high potential for virality. When participants engage with quizzes and share their results on social media platforms, it exposes your brand to their network of friends and followers. This amplification can lead to increased reach and brand exposure, reaching a wider audience beyond your existing followers.

2. Enhanced User Engagement and Interaction

Online quizzes provide an interactive and engaging experience for social media users. Quizzes tap into people's natural curiosity and desire for self-expression. 

By participating in quizzes, users actively engage with your brand's content, resulting in higher levels of interaction, such as likes, comments, and shares.

3. Improved Time Spent on Social Media

Quizzes are known to be highly addictive and can captivate users for longer periods of time. 

When users are engrossed in taking a quiz and sharing their results, it increases the time they spend on social media platforms. 

This extended engagement not only benefits your brand by keeping users within the social media ecosystem, but it also presents more opportunities for them to explore other content you share.

4. Boosted Social Media Follower Growth

Engaging quizzes have the potential to attract new followers to your social media accounts. 

When users come across an interesting or entertaining quiz shared by their friends, they may be enticed to follow your brand's page to discover more quizzes or engaging content in the future. 

Therefore, quizzes can act as a catalyst for follower growth and expand your social media community.

5. Valuable Data and Insights

Again, unlike other content forms, as participants answer quiz questions, you can gather information about their preferences, interests, and behaviors, to better understand your target audience, refine your marketing strategies, and personalize future content to drive higher engagement.

6. Fun and Shareable Content

Online quizzes are inherently fun and entertaining, making them highly shareable. 

Social media users are more likely to share enjoyable content that adds value to their network. 

When participants share their quiz results, it not only promotes your brand but also encourages others to join in and experience the fun. This organic sharing expands the reach of your quizzes and drives social media engagement.

Incorporating online quizzes into your social media strategy can significantly enhance engagement, increase brand exposure, and foster a deeper connection with your audience. By offering interactive and shareable content, you create opportunities for growth, data collection, and personalized marketing, leading to a stronger online presence and meaningful interactions with your followers.

3 Times Famous Brands Successfully Leveraged Online Quizzes To Achieve Impressive Social Media Engagement

1. BuzzFeed

BuzzFeed is the king of Entertainment Quizzes. Their quizzes cover a wide range of topics, from entertainment and pop culture to lifestyle and personality assessments. 

BuzzFeed's quizzes have become viral sensations, generating massive social media engagement and driving significant traffic to their website. 

Their Which _____ Are You? quizzes, such as,
What Kind Of Pizza Are You? or, Which Harry Potter House Do You Belong In?;

have garnered millions of views and shares.

2. Sephora

Sephora, a renowned beauty retailer, has effectively used online quizzes to engage with their audience and provide personalized recommendations. 

Their Virtual Artist quiz helps customers find their perfect makeup products by answering questions about their skin tone, preferences, and desired look. 

The quiz generates customized product suggestions based on the user's answers, enhancing the personalized shopping experience and increasing the likelihood of conversion.

3. National Geographic

National Geographic developed an online quiz called What Makes You Brilliant?, to engage their audience and promote their educational content. 

The quiz presents a series of thought-provoking questions that challenge users' knowledge and problem-solving skills. 

At the end of the quiz, participants receive a genius score and are encouraged to explore National Geographic's educational resources and articles that align with their interests.

These examples demonstrate how famous brands have effectively used online quizzes to 

drive engagement, 

• Promote their products or services
• Provide personalized recommendations
• Create a memorable and interactive experience for their audience. 

By leveraging the power of quizzes, these brands have successfully strengthened their online presence, increased brand awareness, and fostered deeper connections with their customers.

4 Tips to make your online quiz more engaging

1. Craft Attention-Grabbing Titles and Introductions

Create catchy and intriguing titles that pique curiosity and compel users to click and take the quiz. 

2. Use Visuals and Multimedia Elements

Incorporate visually appealing images, videos, or GIFs into your quiz to make it more visually stimulating. 

3. Provide Instant Feedback and Results

Offer immediate feedback after each question or at the end of the quiz.

4. Keep Your Quiz Short

By keeping the quiz concise and to the point, participants can quickly progress through it without feeling overwhelmed or losing interest. 

Final Thoughts: If You're Not Completely Confident About That Meme, Embrace the Power of Online Quizzes!

Using Form-Builders for Creating Online Quizzes

To maximize the engagement level of online quizzes, businesses can consider using a form builder. 

Form builders offer user-friendly interfaces, customization options, and versatile question types that simplify the quiz creation process. 

They enable businesses to:

• Design visually appealing quizzes
• Incorporate advanced logic and branching
• Integrate with other third-party software, tools and platforms
• Provide analytics and reporting features

Ready to create engaging and interactive quizzes to boost your brand's online presence? 

Try Formester today! 

With its no-code, drag-and-drop, user-friendly interface, Formester is the perfect tool to create captivating quizzes that will capture your audience. 

Sign up on Formester for free and unleash the power of quizzes to drive social media engagement, gather valuable insights, and achieve your business objectives. 

Get started with Formester and take your online presence to new heights!

Conclusion

In conclusion, online quizzes can be powerful tools for businesses to improve their online presence and engage their audience effectively. 

By leveraging the interactive and personalized nature of quizzes, brands can capture attention, generate social media interactions, and drive traffic to their websites. 

As compared to other forms of content, quizzes offer unique advantages such as interactivity, personalization, better chance for virality, and data collection opportunities. 

They gamify the user experience, provide shareable and evergreen content, and create lead generation and conversion opportunities.

Incorporating online quizzes into your brand's online presence can be a game-changer, and leveraging a form builder like Formester can simplify the process. 

With its user-friendly interface, customization options, and seamless integrations, Formester empowers businesses to create captivating quizzes that engage their audience and drive results. 

So, why wait? Start creating attention-grabbing quizzes today and witness the power of interactive content to enhance your brand's online presence, increase social media engagement, and build stronger connections with your audience.