The Net Promoter Score (NPS) is a survey that measures the likelihood of customers recommending a product or service to others. It includes a simple rating scale that ranges from 0 to 10 and provides valuable insights into customer loyalty and satisfaction. Use this template to understand how your customers perceive your brand and identify areas for improvement.
A Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction. It is calculated by asking customers how likely they are to recommend your product or service to others on a scale of 0-10.
Your NPS score can be used to identify areas for improvement in your business. By analyzing the feedback from your detractors (customers who gave a score of 0-6) and passives (customers who gave a score of 7-8), you can identify areas where you can improve and turn these customers into promoters (customers who gave a score of 9-10).
A good NPS score varies depending on your industry and the competitive landscape. Generally, an NPS score above 50 is considered excellent, while a score below 0 is considered poor.
The frequency of measuring your NPS score depends on your business needs. It can be measured on a regular basis, such as quarterly or annually, or after a specific event, such as a product launch or a major change in your business.
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