How to Use Drop-Off Analysis to Improve Your Form Conversions

If you’ve ever wondered where users are dropping off in your online forms or surveys, Formester has the solution.

With the Drop-off Analysis, you can find out where users leave your form. This helps you improve conversion rates.

If you use lead generation forms, surveys, or any other forms, knowing where people drop off is important. This helps you make smart choices that can boost submissions.

Let’s explore how this tool works and how you can use it to improve your user experience.

What Is Drop-Off Analysis?

Drop-off Analysis is a feature in Formester's Form Analytics. It shows a clear view of the pages where users leave your form.

This insight is very useful for forms with many pages or steps. This includes lead generation forms and registration forms. It helps you analyze how users behave throughout their journey.

By seeing where users drop off, you can change the form’s fields or layout. This will help improve the user experience and make it more likely that users will complete the actions you want.

Why Drop-Off Analysis Matters

Many forms have high drop-off rates. This is especially true for lead generation forms. Users often need to give detailed information. For example, a user might fill out the first page but leave halfway through.

With Drop-off Analysis, you’ll see exactly where the problem lies. Perhaps it's a confusing question, an overwhelming number of form fields, or just a poorly placed CTA.

Once you know where users are leaving, you can fix the problems directly. This lets you make changes in those areas, helping users complete the form more easily.

How Drop-Off Analysis Works in Formester

To start using Drop-off Analysis in Formester, follow these simple steps:

Navigate to the Form Analytics Tab After logging into your Formester account, go to the Form Analytics tab of the form you're interested in.

Here, you’ll find a detailed breakdown of your form’s performance, including the completion and drop-off data.

View Drop-Off Data Then scroll down to the section named "Drop Offs" this section will show you a table with pages, number of dropped off users and the percentage of users dropping off in a specific page. This allows you to narrow down your focus to the specific form interactions that need improvement.

Identify Pain Points Once you’ve identified the page or question with the highest drop-off rate, dig into the details. Is the question too complicated?

Is the page too long? Does the user need to provide unnecessary information? Understanding these pain points allows you to take action quickly.Make Adjustments

Armed with this valuable data, you can now make targeted changes to the form. For example:

• Simplify questions that might be confusing or time-consuming.

• Reorganize sections to make the form flow more smoothly.

• Shorten the form by removing non-essential fields.

• Add progress indicators or break long forms into multiple steps to reduce overwhelm.

Test and Reanalyze After making changes, test your form again and check the analytics. Continue to monitor the performance in real time and keep adjusting until you see improved conversion rates.

Real-World Example

Imagine you’re running a lead generation campaign for your business or client. You’ve got a well-designed form with lots of traffic, but the number of submissions is low.

Drop-off Analysis can help you figure out exactly where the problem lies.

Let’s say you find that a lot of users are dropping off right after the contact information page. Upon reviewing, you realize the form is asking for too much personal information upfront, causing users to abandon it.

You can make changes, like reducing the number of fields or moving some questions to a later stage. This will help the form feel less intrusive.

Why You Should Use Drop-Off Analysis Regularly

Drop-off Analysis isn’t just a one-time fix. It’s an ongoing tool that can help you consistently improve your forms. Here’s why you should regularly use it:

Identify new friction points: As your form evolves, new issues may arise. Regularly checking the drop-off analysis can help you stay ahead.

Improve user experience: The quicker you find and solve problems, the better your customer experience will be. This leads to higher conversion rates.

Optimize for different types of forms. Whether you need lead generation, appointment bookings, or survey responses, Drop-off Analysis can help you improve any form.

Integrate with Other Analytics Tools for a Holistic View

For even deeper insights into user behavior, combine Drop-off Analysis with session replays and tools like Google Analytics.

Google Analytics shows you a general view of how users interact with your site. Session replays can show you exactly how they navigate your form.

These tools help you understand what your users do. This understanding lets you improve forms and marketing strategies better.

Conclusion

Formester’s Drop-off Analysis tool provides a powerful way to optimize your online forms and surveys.

By showing you where users leave your form, it helps you make smart choices. This can improve user experience and boost conversions.

No matter if you are using lead gen forms, registration pages, or something else, this feature helps you find problems. It also helps you fix these issues for better results.

Start using Drop-off Analysis in Formester today and transform your form performance.