10 Best Lead or Demand Generation Tools & Software in 2024

In 2024, finding and retaining new customers can be a very difficult task to grow your business. The process of lead generation can help you find and connect with people who’ll likely be interested in your product or service.

Which means you have a better chance of converting them into customers. So how can you do lead generation? You can do this manually or use a tool to qualify and nurture leads, turning them into customers over time.

Lead generation tools provide important information and statistics to help you understand how your leads are progressing. This data can help you make better decisions to improve your efforts. By analyzing the metrics provided by these tools, you can maximize your lead generation strategies.

You may be unsure which tool to pick with so many options available. That's why we made a list of the top 10 lead generation tools and software for 2024.

If you own a small business or are a manager, this guide can help you find the perfect demand generation software. This software will help you attract and convert high quality leads.

What Is Lead Generation?

Lead generation is the process of finding potential customers and guiding them to your business. It’s the first step in turning strangers into loyal customers.

When someone shows interest in what you offer, like by filling out a form or subscribing to your newsletter, they become a lead. This means they have expressed interest in your products or services.

Leads are potential customers who have shown interest in your business. They are valuable because they have already shown interest in what you offer.

Why Is Lead Generation Important?

Lead generation is crucial because it helps you find people who are genuinely interested in your product or service.

Lead generation helps you find potential customers who are more likely to buy from you. It's better than trying to reach everyone. This targeted approach saves time and resources and increases your chances of making a sale.

What Can Lead Generation Software Do for You?

Lead generation software automates the process of finding and nurturing leads. It helps you get leads from different places, check their info, and connect with your CRM or email tools.

With the right software, you can track leads, engage with them effectively, and turn them into paying customers. Whether you're looking for lead generation tools for small businesses or advanced demand generation tools for larger enterprises, the right software can make all the difference.

Best Lead Generation Software in 2024

Here’s the list of the top 10 best b2b lead generation tools you should consider in 2024. Each tool comes with unique features to help you capture and convert leads efficiently.

1. Salesforce Sales Cloud

Salesforce Sales Cloud is a powerful tool that helps you manage your sales process from start to finish. It offers a range of features to capture leads, track their progress, and close deals faster. Businesses of all sizes choose it as a go-to option because of its robust CRM capabilities.

Starting Price: $25 per user per month

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

2. Zoho CRM

Zoho CRM is an affordable and easy-to-use tool that helps you manage your customer relationships and leads. It has many tools like lead management, sales automation, and analytics, perfect for small to medium-sized businesses.

Starting Price: $15.49 per user per month

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive platform that offers everything you need to attract, engage, and delight customers.

It offers tools for making content, sending emails, managing social media, and more, all to help you create and grow leads.

Starting Price: Free for up to 5 users

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

4. Pipedrive

Pipedrive is a simple yet powerful CRM tool that focuses on sales pipeline management. It's designed to help you prioritize leads, track their progress, and close deals faster.

Its user-friendly interface makes it a popular choice for sales teams.

Starting Price: $12 per user per month

Lead Validation: No

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

5. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM tools to help you build meaningful connections with your leads. It offers advanced automation features that allow you to personalize your marketing efforts and drive more conversions.

Starting Price: $15 per month

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

6. Keap

Keap, formerly Infusionsoft, is designed for small businesses. It provides a single solution for generating leads, managing customer relationships, and automating marketing. It helps you capture leads, manage your contacts, and automate your sales process.

Starting Price: $299 per month

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

7. Marketing 360

Marketing 360 offers a full suite of marketing tools, including lead generation, CRM, email marketing, and more. It's designed to help small businesses grow by providing everything you need to manage your marketing and sales efforts in one place.

Starting Price: Custom pricing

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

8. Formester

Formester is a free AI tool for lead generation that simplifies the process with its easy-to-use drag-and-drop interface. It offers a variety of form templates, integrations, and automation features to help you capture and manage leads effectively. Ideal for businesses looking for a cost-effective yet powerful solution.

Starting Price: Free

Lead Validation: No

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

9. Bitrix24

Bitrix24 is a comprehensive business management platform that includes CRM, project management, and lead generation tools. It’s designed to help teams collaborate more effectively while managing leads and customer relationships.

Starting Price: $24 per organization per month

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

10. EngageBay CRM

EngageBay CRM offers a complete suite of marketing, sales, and service tools to help you grow your business. This tool has lead generation, email marketing, and CRM features, all at a low cost, making it ideal for small businesses.

Starting Price: Free

Lead Validation: Yes

CRM & Email Marketing Integrations: Yes

Lead Generation Forms: Yes

What You Should Look for When Choosing Lead Generation Tools

Picking the right lead generation tool can have a big impact on your business. Here’s what you should focus on when making your choice:

1. Ease of Use

You need a tool that’s simple to use. A complicated tool can slow you down and make things harder. Look for one with a clean design, clear instructions, and quick setup. The easier it is, the faster you can start generating leads.

2. Integration Capabilities

Your lead generation tool should work smoothly with the tools you already use, like your CRM or email marketing software. This will help you keep everything connected and organized. Make sure the tool can easily integrate with your existing platforms.

3. Lead Validation Features

Not every lead is a good one. Some may have wrong or incomplete information. Choose a tool that helps you filter out poor-quality leads, so you can focus on the ones that matter. Look for features like lead scoring or data validation to ensure you’re working with the best prospects.

4. Automation Capabilities

Automation can save you a lot of time. It can handle repetitive tasks like sending follow-up emails, scoring leads, and tracking engagement. Pick a tool that offers strong automation features, so you can nurture leads without spending hours on manual tasks.

5. Customization Options

Your business is unique, so you need a tool that you can customize. Customize forms, emails, and landing pages to connect better with your audience. Personalizing your approach can help you engage with your audience more effectively.

6. Scalability

As your business grows, your lead generation needs will too. Choose a tool that can grow with you. To deal with more leads, add more users, or connect with more software, make sure your tool can handle your growing needs.

7. Reporting and Analytics

Making informed decisions is key to success. You need a tool that offers clear reporting and analytics. This will help you see what’s working, understand where your leads are coming from, and fine-tune your strategy for better results.

8. Customer Support

Good customer support is essential, especially when you’re using a tool that’s vital to your business. Make sure the tool offers support when you need it, whether through live chat, email, or phone. Also, check for helpful resources like tutorials and FAQs.

9. Pricing

Finally, consider your budget. Some tools offer free plans or trials, which are great for trying things out. Compare pricing plans to make sure you’re getting good value for your money, without missing out on important features.

By focusing on these key areas, you’ll find a lead generation tool that fits your needs and grows with your business. Whether you’re just starting out or looking to upgrade, the right tool will help you capture and convert leads more effectively.

Recap

Lead generation is the backbone of any successful marketing strategy. Choosing the right lead generation software can help you maximize your efforts and turn potential customers into loyal ones.

Whether you're interested in the best lead generation tools for B2B or need lead generation for IT services, the tools listed above provide a range of options. For small businesses, tools like Formester and Bitrix24 can help generate leads effectively.

Make sure to check out the best practices for lead generation and learn how to create effective lead capture forms to optimize your strategy. With these insights and tools, you'll be well on your way to generating more leads and growing your business in 2024.