How we verified this
Ratings, review counts, and prices sourced directly from each tool's own pricing / product pages and their public G2 review profile on 2026-07-14. Live listings may vary if a tool updates pricing after this date.
The 60-second TL;DR
- Best all-around: Formester, unlimited responses free + AI form generation
- Best for feature depth: Jotform, 20,000+ templates
- Best for Airtable / Notion teams: Fillout, deep 2-way DB sync
- Best for WordPress: Gravity Forms Elite, unlimited sites $259/year
- Best for conversational surveys: Typeform, one-question-per-screen UX
- Best free workspace tool: Google Forms, unlimited + Sheets sync
- Best for MS 365 tenants: Microsoft Forms, bundled with 365
- Best for Zoho ecosystem: Zoho Forms, native CRM sync
- Best for AI-first sites: forms.app, AI generation + 5,000+ templates
At a glance: 9 tools compared
| Tool | Free plan | Starting paid | Editor UX | G2 |
|---|---|---|---|---|
| Formester | Unlimited forms + responses | $13/mo | Modern, 2024 rebuild | 4.7/5 (11) |
| Jotform | 5 forms, 100 subs/mo | $34/mo | Dense, feature-rich | 4.7/5 (5,321) |
| Fillout | 1,000 responses/mo | $19/mo | Fast, block-based | 4.6/5 (30) |
| Gravity Forms | Not offered (annual license) | $59/yr | Functional, WP-native | 4.7/5 (248) |
| Typeform | 10 responses/mo | $25/mo | Polished, one question/screen | 4.5/5 (1,003) |
| Google Forms | Unlimited | Free (Workspace $7/user/mo) | Simple, Docs-like | 4.6/5 (48,097) |
| Microsoft Forms | Bundled with 365 | Included in Business Basic | Simple, MS-native | 4.4/5 (473) |
| Zoho Forms | 3 forms, 500 subs/mo | $10/mo | Functional, dated | 4.4/5 (129) |
| forms.app | 5 forms, 150 subs/mo | $19/mo | Modern, AI-first | 4.7/5 (144) |
1. Formester, best all-around
Formester is the only builder on this list with an uncapped free plan. Unlimited forms, unlimited responses, all field types available on free.
The drag-and-drop editor was rebuilt in 2024 with fast interactions, live preview, mobile-responsive by default, and a right-panel field configuration that stays out of the way. AI form generation from prompt, PDF, or question list ships free.
Best for: Teams that need modern drag-and-drop UX + unlimited responses on free + AI generation.
Strengths
- Unlimited forms + responses on free plan
- Modern editor rebuilt in 2024
- AI form generation from three inputs (prompt / PDF / question list)
- Native offline mode on every plan
- Payment collection on free plan
- 30+ field types, conditional logic on Personal ($13/mo)
Weaknesses
- 350 templates vs Jotform's 20,000+
- Not HIPAA-certified as of 2026
- G2 review count is 11 (product ships fast, review corpus lags)
Pricing
- Free: unlimited forms + responses
- Personal: $13/mo (conditional logic, custom domain)
- Business: $49/mo (white-label, team seats)
- Enterprise: custom (SSO, DPA)
2. Jotform, best for feature depth
Jotform is the largest general-purpose form builder by review count. 20,000+ templates, 40+ payment gateways, HIPAA available on Silver plan and above via BAA add-on.
The drag-and-drop editor is dense (feature-rich but steeper learning curve). New users take longer to feel productive vs Formester or Fillout, but the payoff is depth: almost any use case has a template ready to start from.
Best for: Teams needing largest template library + widest payment gateway support + HIPAA at the cheapest price point.
Strengths
- 20,000+ pre-built templates
- 40+ payment gateways
- HIPAA on Silver plan and above with BAA
- Native mobile app for offline capture
- Deep integration library
Weaknesses
- Dense UI, steeper learning curve
- Free plan cuts at 100 submissions/month
- Template search relevance is thin
Pricing
- Free: 5 forms, 100 subs/mo
- Bronze: $34/mo (annual $24)
- Silver: $39/mo (annual $29), HIPAA add-on
- Gold: $99/mo (annual $79)
- Enterprise: custom, BAA
3. Fillout, best for Airtable / Notion teams
Fillout is the first form builder that treats Airtable and Notion as first-class databases, not passive integrations. It writes back to those tables (edit records, upsert on match), which most builders can only read from.
The block-based editor is fast: drag a field, click, edit, done. Multi-step forms with a progress bar work by default. The 2026 Fillout AI agent generates full multi-step forms from a single prompt.
Best for: Ops, product, and RevOps teams whose source-of-truth is Airtable or Notion.
Strengths
- Deepest Airtable + Notion 2-way sync
- Fillout AI agent (2026) generates full flows
- Free plan usable: 1,000 responses/month
- Native scheduling, PDF, payments, signatures in one product
Weaknesses
- Best for Airtable / Notion teams; less compelling otherwise
- Smaller review corpus (~30 G2 reviews)
- Growth AI features push Pro users to Business fast
Pricing
- Free: 1,000 responses/mo, unlimited forms
- Pro: $19/mo (annual), 5,000 responses
- Business: $49/mo, 25,000 responses
- Enterprise: custom
4. Gravity Forms, best for WordPress
Gravity Forms is a WordPress plugin, not a SaaS. If your site is WordPress and staying WordPress, this is the reference drag-and-drop form plugin: mature, powerful conditional logic, 30+ first-party add-ons, and unlimited sites at the Elite tier ($259/year).
The editor is three-panel (fields left, canvas middle, settings right). Functional, WordPress-native, feels 2019-era compared to newer SaaS tools.
Best for: WordPress-only sites where you want the most powerful form plugin in the ecosystem.
Strengths
- Most powerful conditional logic in the WordPress form plugin space
- 30+ first-party add-ons (Salesforce, Stripe, MailChimp, HubSpot)
- Elite license: unlimited sites for $259/year
- Native WordPress user registration + post creation
Weaknesses
- WordPress-only (no cloud, no non-WP install)
- No permanent free plan (annual license required)
- Editor UX has not modernized
- Most useful add-ons require Elite ($259/yr)
Pricing
- Basic: $59/year, 1 site
- Pro: $159/year, up to 3 sites, most add-ons
- Elite: $259/year, unlimited sites, all add-ons
5. Typeform, best for conversational surveys
Typeform's one-question-at-a-time UX consistently lifts completion rates by 10-20 percentage points on qualitative surveys. For customer research, brand feedback, and NPS follow-ups where completion matters more than volume, this is the polish leader.
The drag-and-drop editor is minimal but tight. Each question becomes a card; you reorder by dragging card thumbnails. The 2026 AI Growth Flow generates full forms from a prompt.
Best for: Product research, brand marketing, CX teams optimizing for completion rate on qualitative surveys.
Strengths
- Best-in-class conversational form UX
- 2026 AI Growth Flow generates full flows + follow-up sequences
- Deep logic branching on Plus and above
- 1,200+ native and Zapier integrations
Weaknesses
- Free plan is 10 responses/month
- Prices jump hard between tiers
- No offline mode
- Payment collection gated behind Plus ($50/mo)
Pricing
- Free: 10 responses/mo
- Basic: $25/mo, 100 responses
- Plus: $50/mo, 1,000 responses
- Business: $83/mo, 10,000 responses
- Enterprise: custom
6. Google Forms, best free workspace tool
Google Forms is the internet's default when the requirement is "free, unlimited, ships in 5 minutes". If your team already lives in Google Workspace, the tight Sheets sync alone justifies the pick.
The drag-and-drop editor is minimal (add a question, pick a type, done). Design ceiling is low: fonts, colors, layouts are all Google-defaults with a small palette. Fine for internal use, weak for customer-facing.
Best for: Small teams in Google Workspace running internal or feedback forms with no branding requirement.
Strengths
- Free with any Google account
- Unlimited forms + responses
- Auto-sync to Google Sheets
- Real-time collaboration on form editing
Weaknesses
- Very limited design control
- No payment, offline, webhooks natively
- Basic logic (skip-to-section only)
Pricing
- Free: unlimited with any Google account
- Workspace Business Starter: $7/user/mo
- Workspace Business Standard: $14/user/mo
- Workspace Enterprise: custom
7. Microsoft Forms, best for Microsoft 365 tenants
Microsoft Forms is Google Forms for the Microsoft 365 stack, bundled at no extra cost. If your org already pays for Business Basic ($6/user/mo) or higher, Forms is already provisioned and admin-ready.
Drag-and-drop editor is simple (Microsoft-native). Security posture inherits from Microsoft 365 (SOC 2, ISO 27001, HIPAA when configured).
Best for: Enterprises on Microsoft 365 needing a compliant internal survey tool with zero incremental cost.
Strengths
- Bundled with Microsoft 365
- Native Excel, SharePoint, Teams integration
- Enterprise-grade security inherits from 365
Weaknesses
- Almost useless outside Microsoft 365 ecosystem
- Very limited design customization
- No payments, webhooks, or offline mode
- Anonymous responses gated on many enterprise tenants
Pricing
- Free (personal Microsoft account): 200 responses/form
- Microsoft 365 Business Basic: $6/user/mo
- Microsoft 365 Business Standard: $12.50/user/mo
- Microsoft 365 E3 / E5: $36 / $57 per user/mo
8. Zoho Forms, best for Zoho ecosystem
Zoho Forms is unremarkable as a standalone builder, but it's the obvious pick if you already use Zoho CRM, Desk, or Analytics. One-click sync from form submission into Zoho CRM lead objects is faster to set up than any competitor's equivalent.
Native offline apps for iOS and Android make it viable for field data collection.
Best for: Teams already committed to Zoho who want the tightest CRM sync at the lowest cost.
Strengths
- Best-in-class native Zoho integration
- Native offline apps (iOS + Android)
- 40+ field types
- Approvals workflows on Standard
Weaknesses
- UI feels dated
- Non-Zoho integrations are thinner
- Free plan is 3 forms, 500 submissions/month
- AI features are behind the market
Pricing
- Free: 3 forms, 500 subs/mo
- Basic: $10/mo (annual), 10,000 subs
- Standard: $25/mo
- Professional: $50/mo
- Premium: $90/mo (HIPAA)
9. forms.app, best for AI-first sites
forms.app is the newest entrant. Its differentiator: AI form generation with the deepest template library after Jotform (5,000+ templates), and an unusually modern drag-and-drop editor for a newer product.
Best for: New sites choosing a modern AI-first form builder without deep ecosystem commitments.
Strengths
- 5,000+ templates
- AI form generation shipped 2024
- Modern editor UX
- Multi-step forms with progress bar built in
Weaknesses
- Small review corpus (~144 G2 reviews)
- Free plan caps at 5 forms + 150 submissions
- Enterprise features (SSO) sit on higher tiers
- Ecosystem is less mature than Jotform / Formester
Pricing
- Free: 5 forms, 150 subs/mo
- Basic: $19/mo, 1,000 subs
- Pro: $29/mo, 5,000 subs
- Premium: $49/mo, 10,000 subs
Modern drag & drop editor. Unlimited responses. Free.
Formester's editor was rebuilt in 2024 with fast interactions, live preview, and AI form generation from prompt, PDF, or question list. No response caps.
Free forever plan • No credit card • Setup in 2 minutes
How to pick
Modern editor + unlimited responses on free → Formester
Widest template + payment gateway support → Jotform
Airtable / Notion source-of-truth → Fillout
WordPress-only site with unlimited sites → Gravity Forms Elite
Highest completion rate on qualitative surveys → Typeform
Free internal team tool on Google Workspace → Google Forms
Bundled with Microsoft 365 spend → Microsoft Forms
Deep Zoho CRM integration → Zoho Forms
AI-first new-site pick → forms.app
