Track form conversions with Meta Pixel

Send form views and submissions to Meta as Pixel events — measure which ads drive leads, optimize campaigns, and retarget the people who engaged.

Read the setup guide Start free

✓ Paste your Pixel ID and go · ✓ Lead conversion tracking · ✓ Retargeting audiences

Events Manager · Meta

LeadReceived · just now

Pixel 8421… · contact-form · formester.com

PageViewReceived · 2m ago

Lead event receivedjust now · Pixel 8421…

Trusted by 56k+ teams worldwide

Why connect them

Make your ad spend accountable

Every submission becomes a conversion Meta can optimize against.

Attribution

Know which ads convert

See exactly which campaigns and creatives drive form submissions in Ads Manager.

Optimization

Feed the algorithm

Meta optimizes delivery toward people likely to submit once it receives your Lead events.

Retargeting

Win back the almost-converted

Build audiences of people who viewed or started your form but didn't finish.

Simplicity

Just a Pixel ID

Paste your Pixel ID in the Automate tab — that's the whole setup.

How it works

Connect Meta Pixel in 3 steps

Create the Pixel, paste the ID, verify the events.

Create a Pixel and copy its ID

In Meta Events Manager, create a Pixel for your business and copy the Pixel ID.

Meta Events Manager

Pixel

Formester Leads

Pixel ID

896138278069703

Copy ID

Paste the ID in the Automate tab

Open your form, go to Automate → Integrations → Facebook Pixel, and paste your Pixel ID. That's it.

Facebook Pixel Integration

Facebook Pixel ID*

896138278069703

Verify events fire

Install the Meta Pixel Helper extension, submit a test form, then watch leads arrive in Events Manager and Ads Manager.

Lead event verified

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