Track every form conversion in Google Analytics

Send form submissions to GA4 as key events, so you can measure conversions, see which campaigns drive leads, and optimize what actually works.

Read the setup guide Watch demo

✓ GA4 key events · ✓ Works with Google Tag Manager · ✓ Campaign attribution

Events · GA4

Events · last 7 days

form_view1,284

form_start612

form_submission Key event318

Key event recordedjust now · form_submission

Trusted by 56k+ teams worldwide

Why connect them

Know which campaigns actually convert

Form submissions become measurable GA4 events with full attribution.

Attribution

See where leads come from

Tie every submission back to its source, medium, and campaign in GA4.

Conversions

Key events in GA4

Mark form_submission as a key event and measure conversion rates like any other goal.

Funnels

Spot the drop-off

Track views, starts, and submissions to see where people leave your form flow.

Optimization

Spend smarter

Double down on the channels that fill your forms — cut the ones that don't.

How it works

Connect GA4 in 3 steps

Runs through Google Tag Manager — connect the container, add the tag, mark the key event.

Add your GTM script to the form

Open your form, go to the Advanced section → Scripts, click Add Script, paste your GTM container snippet, name it, and pick the target page. Then enable the click and form variables in GTM.

Add A Script

Script Name*

GTM Integration - XY1122A

Code Snippet*

Paste your script here

Target Page*

Thank you page▾

CreateCancel

Create the GA4 event tag

In GTM, create a GA4 Event tag with your Measurement ID, name the event form_submission, and assign the trigger.

GA4 event tag

Measurement ID

G-8F2KQ31X

Event name

form_submission

Save

Test and mark as key event

Verify the event in GTM Preview and GA4 Debug View, then mark form_submission as a key event in GA4 Admin.

form_submission · Key event ✓

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