IntegrationsHubSpot CRM

Turn form submissions into HubSpot contacts, automatically

Every submission creates or updates a contact in HubSpot with your fields mapped to the right properties — no exports, no copy-paste, no lost leads.

✓ Native integration · ✓ Field mapping included · ✓ Minutes to set up

Contacts · HubSpot
JK
Jonas Keller
jonas@verge.dev
New contact
Lead sourceFormester form
Lifecycle stageLead
Phone+1 (415) 555-0182
Contact createdjust now · Jonas Keller
Trusted by 56k+ teams worldwide
Peabody
Aramark
L'Oreal
Toptal
Grab
SFU
World of Hyatt
Iolani School
Austin Independent School District
Virgin
Why connect them

Leads land in your CRM before you blink

Connect once and your sales pipeline fills itself from every form.

Speed

Instant lead capture

New submissions become HubSpot contacts the moment they arrive, ready for follow-up.

Accuracy

Fields mapped your way

Map form fields to HubSpot properties once — name to name, email to email — and every record lands clean.

De-duplication

Creates or updates

Existing contacts get updated instead of duplicated, based on your mapping.

Pipeline

Sales-ready data

Your team works leads in HubSpot as usual — the form does the data entry.

How it works

Connect HubSpot in 3 steps

Authenticate, map your fields, and let the pipeline fill itself.

01

Add HubSpot from the Automate tab

Open your form, head to Automate → Integrations → HubSpot, and click Connect.

AutoresponderIntegrationsWebhooks
HubSpot CRM
Automatically syncs your form data with HubSpot CRM.
+ Add integration
02

Connect your account and map fields

Add your HubSpot account, choose what to create (like a Contact), and map each form field to a HubSpot property.

Field mapping
Full nameContact name
Work emailEmail
PhonePhone number
Sync
03

Publish and test

Publish your changes, submit a test response, and watch the contact appear in HubSpot.

Contact created in HubSpot
Testimonials

"Formester is simple enough for non-developers and sophisticated enough for developers. I'd say being able to choose between simplicity and complexity …"

Costanza Casullo
Volunteer

"I was searching for a long time for a product I could use to send newsletters and surveys to my database. I tried so many different types of software …"

Deanna Bugalski
Founder/CEO

"I'm migrating my forms from Paperform, where I've been a user for over 4 years. Loving the software so far! I've already replaced Paperform form embed…"

Dr. Michele Ross
Founder

"Formester is really easy to use and an exceptional alternative for Typeform. We use it for call for papers, lead registrations, feedback and surveys a…"

Jilson
Organiser

"I really enjoy Formester. It’s clean and straight-forward and it does well, what it is supposed to do."

Thibaud Martinez
Organiser
FAQ

HubSpot integration FAQs

Find answers to common questions below, or reach out to our team for more help.

Free to start

Fill your HubSpot pipeline automatically

Connect your forms to HubSpot and never copy a lead by hand again.