B2B Product Finder
Help your visitors find the best product for their needs with this smart quiz. It asks the right questions and recommends the perfect solution. Great for SaaS, service providers, and B2B platforms.
About this template
The B2B Product Finder Quiz helps you guide prospects to the right product or service based on their business size, goals, and challenges.
It’s designed to improve your sales funnel, shorten decision time, and generate high-quality leads.
How it works
The quiz asks targeted questions to understand the user’s pain points, industry, and preferences. Based on the answers, it recommends the most relevant product, plan, or service you offer. You can also ask for their contact info at the end to follow up.
Why it’s effective
This template does more than just collect leads. It qualifies them, educates them, and guides them closer to conversion. Instead of overwhelming users with too many options, it simplifies the decision process. The result? Higher engagement and better lead quality.
What’s included
5 to 8 decision-based questions
Personalized recommendations
Lead capture with contact form
Custom messaging based on outcomes
Make it your own
Edit the quiz to match your business structure, pricing, and buyer personas.
Explore what more you can do with Formester’s quiz maker like conditional logic, CRM integrations, and white labeling
Limit quiz responses if you're targeting a limited launch or exclusive audience
Great for
SaaS product pages
B2B marketing agencies
Software and tech companies
Professional service providers
Key Benefits
Match users to the right product or plan
Qualify leads before sales contact
Increase conversions with guided experiences
Mobile optimized and fast loading
Easy to integrate into any B2B website
Frequently Asked Questions
Yes. You can use this quiz as-is or build your own quiz in seconds using AI to make it match your offer.
Yes. It’s completely free and ready to customize.
Yes. The quiz helps qualify leads so your sales team talks to the right people.
Yes. Explore what more you can do with Formester’s quiz maker including integrations and automation.
Yes. You can limit quiz responses for specific campaigns or users.
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