Sales Qualified Lead Score Calculator

The Sales Qualified Lead (SQL) Score Calculator helps you rate incoming leads based on predefined criteria like budget, company size, job role, and engagement.

It’s perfect for B2B companies, marketing agencies, or SaaS platforms that want to prioritize high-intent leads without manual effort.

How it works

The calculator asks questions based on your ideal customer profile. Each answer adds up to a score, which then classifies the lead as cold, warm, or sales-ready. This makes it easier for your team to know where to focus their time.

Why it’s better than manual lead scoring

Manual lead scoring is slow, inconsistent, and often inaccurate. This template automates the process, gives every lead a clear score, and removes the guesswork—so your sales team always knows who to call first.

What fields are included

• Questions on role, company size, budget, urgency

• Automatic score calculation

• Lead qualification label (e.g., cold, warm, hot)

• Optional contact form

Customization options

You can adjust scoring rules, labels, and question types to match your sales funnel.

• Build your own quiz in seconds using AI

• Add your logo, tone, and style

• Set lead thresholds for each score group

• Limit quiz responses during special campaigns

• Explore what more you can do with Formester’s quiz maker like CRM integrations, logic jumps, and notifications

Real world use cases

• B2B companies qualifying leads from landing pages

• Marketing teams running lead gen ads

• Sales reps filtering MQLs and SQLs

• Agencies scoring incoming client inquiries

• SaaS companies qualifying demo requests

This calculator turns basic lead forms into powerful scoring tools—so your team always chases the right lead.

Key Benefits

• Automate lead qualification

• Focus your sales efforts on top prospects

• Custom scoring logic and branding

• Works on any device

• Connects with tools like Google Sheets, Slack, and CRMs