16 Best Form Builder for Real Estate 2026

Real estate forms are a specific category. Open house sign-ins need to work when the listing's Wi-Fi doesn't. Rental applications need to collect a screening fee, upload three months of pay stubs, and route the lead into your CRM. Buyer intake needs conditional logic so first-time buyers see mortgage prequalification questions and investors see cap rate questions. A generic contact form does not cover this.

We tested and ranked the 16 best form builder tools for real estate agents, brokers, and property managers in 2026. Every price, plan cap, and G2 rating traces back to a source: either the vendor's own pricing page or the tool's public G2 profile.

The 60-second TL;DR

Best all-around: Formester. Unlimited free forms with AI generation, Stripe + PayPal for application fees, offline PWAs for open house sign-ins, and native integrations that push leads into any real estate CRM through Zapier.

Best for rental application depth: Jotform. 20,000+ template library includes hundreds of rental applications, buyer intake forms, and disclosure templates. HIPAA if you touch health-adjacent tenant data.

Best for WordPress real estate sites: Gravity Forms Elite ($259/year unlimited sites) or WPForms Pro ($199.50 year one) if you want the friendlier plugin.

Best for property valuations with sliding-scale fees: Cognito Forms. Calculation engine handles commission splits, property valuation formulas, and rental fee tiers natively.

Form builders for real estate at a glance

1. Formester, the best all-around form builder for real estate

Formester covers the four things real estate agents actually need on a single free plan: unlimited forms (buyer intake, rental app, open house sign-in, showing request all live under one account), unlimited responses (a busy agent gets 100 open house sign-ins in a weekend without hitting a cap), payment collection via Stripe or PayPal (for holding deposits or application fees), and offline forms via installable PWAs (open house sign-ins work when the listing's Wi-Fi doesn't).

The AI form generator on Free builds a rental application, a buyer intake questionnaire, or a listing evaluation form from a one-line prompt. Business at $45/mo yearly adds 25 team members for a brokerage team, plus roles and permissions so junior agents can see their own leads.

Formester is not HIPAA-certified. That matters only for property management workflows collecting protected health information (which is rare in standard real estate). For everything else in a typical residential or commercial workflow, this is the strongest starting point.

Best for: solo agents, teams, and small brokerages who want unlimited free forms with AI, offline open house support, and payments on Free.

Strengths

• Unlimited forms + unlimited responses on Free (no 100-entry cap when a listing goes viral)
• Offline PWAs on web, iOS, and Android for open house sign-ins
• AI form generator on Free builds a rental app or buyer intake from a prompt
• Stripe + PayPal for application fees, holding deposits, or listing evaluation payments
• Conditional logic on every paid tier (first-time buyer vs investor questions branch)
• Business at $45/mo billed annually gives 25 team members for a brokerage team
• Custom subdomain on Personal for agent-branded form URLs (yourname.formester.com)
• Native integrations + Zapier for any real estate CRM (Follow Up Boss, kvCORE, Chime, LionDesk)

Weaknesses

• No first-party HIPAA (rarely relevant in standard real estate)
• Not SOC 2 or ISO 27001 certified
• G2 review count is 13, newer than Jotform's 5,342

Pricing

• Free plan: $0. Unlimited forms, unlimited responses, AI generator, Stripe + PayPal, offline PWAs.
• Starting paid tier: Personal at $12/mo billed annually ($13/mo monthly). Custom subdomain, remove branding.
• Most popular: Business at $45/mo billed annually ($49/mo monthly). 25 team members, roles + permissions.
• Enterprise: Custom. SSO, dedicated support.
• Free trial: Not needed. Free plan is permanent.

G2 rating: 4.7/5 (13 reviews on G2)

2. Jotform, the deep-template rental application builder

Jotform's 20,000+ template library includes hundreds of real estate templates: rental application, tenant screening, buyer intake, seller listing, property inspection, HOA move-in, and disclosure documents. If you'd rather pick a template than build from scratch, this is where to start.

Jotform Mobile Forms is the offline capture piece. Take a rental application to the property, collect the applicant's info on a tablet at the door, sync when you're back at the brokerage. Native app, not a PWA.

Every tier below Enterprise is single-user. A two-agent team already needs Enterprise. HIPAA sits on Gold ($99/mo yearly) if you handle any medically-adjacent data.

Best for: property management companies, brokerages running lots of rental applications, and agents who want a pre-built template for every real estate use case.

Strengths

• Hundreds of pre-built real estate templates in the 20,000+ template library
• Jotform Mobile Forms native app for offline rental application capture at properties
• Jotform's native support for over 40 payment gateways for application fees + holding deposits
• HIPAA compliance on Gold ($99/mo yearly) if you handle protected health data
• SOC 2 Type II on Enterprise

Weaknesses

• All plans below Enterprise are single-user. A two-agent team needs Enterprise.
• Bronze and Silver do NOT include HIPAA. Only Gold and Enterprise do.
• Free tier caps at 100 submissions/month, low for a busy agent
• Editor feels denser than newer tools

Pricing

• Free plan: 5 forms, 100 submissions/month, 100 MB storage, 1 user.
• Starting paid tier: Bronze at $34/mo billed annually. 25 forms, 1,000 submissions/month.
• Gold (HIPAA): $99/mo billed annually. 100 forms, 10,000 submissions/month, HIPAA with BAA.
• Enterprise: Custom. Unlimited everything, multi-user, HIPAA, SSO.
• Free trial: Not needed. Free plan is permanent.

G2 rating: 4.7/5 (5,342 reviews on G2)

3. Cognito Forms, the calculation-heavy real estate form builder

Cognito Forms has the strongest calculation engine in the form-builder category. That matters in real estate for property valuation formulas (rough cap rate, rental yield estimates), commission split calculators, rental fee tiers (pet fees, parking, application fees), and HOA transfer calculations.

Payments ship on Free, so a solo agent collecting $50 application fees can do it without upgrading. Team at $39/mo yearly adds 5 users plus Workflow & Approvals, useful for broker sign-off on rental applications.

Best for: agents and brokerages running lots of application fee collection, commission calculations, or property valuations with tiered pricing.

Strengths

• Best-in-class calculation engine for property valuations and fee tiers
• Payments available on every plan including free
• Electronic signatures on Pro ($19/mo yearly) for rental agreement signing
• Client Portal on Team ($39/mo yearly) for shared broker sign-off on applications
• HIPAA on Enterprise ($129/mo yearly) if applicable

Weaknesses

• Free plan caps at 100 entries/month
• No native offline mode for open house sign-ins
• No first-party AI form generator
• User counts scale tightly (1 / 2 / 5 / 20)

Pricing

• Free plan: $0. Individual: 100 entries/month, 1 user, payments available.
• Starting paid tier: Pro at $19/mo billed annually. 2,000 entries/month, 2 users, e-signatures.
• Most popular: Team at $39/mo billed annually. 10,000 entries/month, 5 users, Workflow & Approvals.
• Enterprise (HIPAA): $129/mo billed annually. 20 users, unlimited entries, HIPAA.
• Free trial: 14-day trial on paid tiers. Free plan is permanent.

G2 rating: 4.6/5 (127 reviews on G2)

4. Gravity Forms, the WordPress real estate plugin

A lot of real estate agents already run WordPress sites (Placester, IDX Broker, iHomeFinder, Real Geeks are all built on it). Gravity Forms is the WordPress form plugin most real estate developers reach for. Pro at $159/year adds Stripe, PayPal, Square, and Zapier for CRM handoff. Elite at $259/year adds Salesforce and all first-party add-ons including Signature (for rental agreements).

You own the WordPress hosting and plugin patching, but if your site is already WordPress, this is the tightest integration you can get.

Best for: agents and brokerages running WordPress-based real estate sites (Placester, iHomeFinder, Real Geeks, or custom builds).

Strengths

• Self-hosted on WordPress, no vendor lock-in on lead data
• Elite License at $259/year covers unlimited sites plus every first-party add-on including Signature
• Payment integrations (Stripe, PayPal Checkout, Square) on Pro License ($159/year)
• Category-leading conditional logic for buyer / investor / renter branching
• Strong ecosystem of third-party add-ons for real estate specifically (advanced conditional CSS, GeoLocation, custom PDF export)

Weaknesses

• No free plan. 30-day money-back guarantee.
• Not usable outside WordPress
• No native offline mobile app for open house capture
• You maintain WordPress and plugin updates

Pricing

• Basic License: $59/year. 1 site, HubSpot, Mailchimp, ActiveCampaign, Campaign Monitor.
• Pro License: $159/year. 3 sites, Stripe, PayPal, Square, Zapier, Slack.
• Elite License: $259/year. Unlimited sites, Signature, User Registration, all add-ons.
• Free trial: No free plan. 30-day money-back guarantee.

G2 rating: 4.7/5 (248 reviews on G2)

5. Fillout, the modern editor for agents on Airtable CRMs

A growing number of real estate teams are running their lead database in Airtable (custom CRM built for their specific pipeline) rather than paying $199/user/month for a real-estate-specific CRM. If that's you, Fillout is the shortest path from buyer intake or seller lead to Airtable record.

Unlimited seats on every paid tier means a small team of 5 pays the same as one agent. Free plan covers 1,000 responses/month which handles most agents' monthly lead volume.

Best for: agents and small teams running their lead database in Airtable or Notion who want a modern form builder that syncs directly.

Strengths

• Native two-way sync with Airtable and Notion
• Unlimited seats on every paid tier
• Free plan covers 1,000 responses/month
• Modern editor reads like a Notion database
• Multi-page forms with save-and-resume on Free (useful for long rental applications)

Weaknesses

• No first-party HIPAA
• File upload cap 20 MB on Free / Starter / Pro (tight for scanned rental application docs)
• No native offline mode for open house sign-ins
• G2 review count is 30

Pricing

• Free plan: $0. 1,000 responses/month, unlimited seats.
• Starting paid tier: Starter at $15/mo billed annually. 2,000 responses/month, custom endings.
• Most popular: Pro at $40/mo billed annually. 5,000 responses/month, custom branding, custom CSS.
• Business: $75/mo billed annually. Unlimited responses, custom domain, form analytics.
• Free trial: Not needed. Free plan is permanent.

G2 rating: 4.6/5 (30 reviews on G2)

6. Paperform, the property listing page builder

Paperform treats every form as a full landing page. For a real estate agent, this means a property inquiry page with the listing photos, neighborhood description, agent bio, and the inquiry form all on one page. That's a real advantage over a plain contact form for luxury or investor-facing listings.

Highest G2 rating in this batch: 4.8/5 on 86 reviews. Payments on every plan including free. Business at $99/mo yearly adds API access and a custom domain, useful for agents running a branded lead-capture site.

Best for: luxury agents, investor-focused agents, and creators of high-end listing microsites who want a landing-page-style form experience.

Strengths

• Form-as-landing-page model perfect for luxury listing inquiries
• Highest G2 rating on this list: 4.8/5 (86 reviews)
• Guided Mode gives one-question-at-a-time flow for buyer intake
• Payments on every plan including Free for showing deposits
• Business API access on the Business tier

Weaknesses

• Free plan is 30 submissions/month total
• Custom domains on Pro cost an extra $20/mo per domain
• Submission volume on paid tiers is annual, not monthly
• No native offline mode
• No first-party HIPAA

Pricing

• Free plan: $0. 30 submissions/month, 1 user, Paperform branding.
• Starting paid tier: Essentials at $24/mo billed annually. 1,200 submissions/year, 1 user.
• Most popular: Pro at $49/mo billed annually. 12,000 submissions/year, 3 users, remove branding.
• Business: $99/mo billed annually. 120,000 submissions/year, 5 users, API, 1 custom domain.
• Free trial: 7-day Pro trial. Free plan is permanent after trial.

G2 rating: 4.8/5 (86 reviews on G2)

7. Typeform, the conversational buyer intake tool

Typeform's one-question-at-a-time flow works well for buyer intake and seller consultation. A 15-question intake form that would scare off a lead on a plain page becomes a friendly conversation that finishes 40% more often.

Pricing is stiffer than most tools here. Basic at $28/mo yearly caps at 100 responses/mo. Business at $91/mo yearly gets you to 10,000 responses/mo plus drop-off tracking (useful for seeing where buyers bail out of your intake).

Best for: agents running detailed buyer or seller intake questionnaires (10+ questions) where completion rate is the metric that matters.

Strengths

• One-question-at-a-time flow lifts completion on 5+ question intake forms
• Beautiful themes for branded intake pages
• Native integrations with HubSpot, Salesforce, Slack, Google Sheets
• Business tier drop-off tracking shows where leads bail
• Typeform AI for intake form generation on paid plans

Weaknesses

• Free plan caps at 10 responses/month, too low for even a slow week
• Basic at $28/mo yearly caps at 100 responses/mo
• HIPAA is Enterprise-only
• Remove branding is Plus tier and above
• No native offline mode for open houses

Pricing

• Free plan: $0. 10 responses/month.
• Starting paid tier: Basic at $28/mo billed annually. 100 responses/month, AI, integrations.
• Plus: $56/mo billed annually. 1,000 responses/month, remove branding, custom subdomain.
• Business: $91/mo billed annually. 10,000 responses/month, drop-off rates.
• Enterprise: Custom. SSO, HIPAA.

G2 rating: 4.5/5 (1,016 reviews on G2)

8. WPForms, the beginner-friendly WordPress alternative for real estate

WPForms is the friendlier WordPress plugin. If Gravity Forms feels too dense for your real estate marketing team, WPForms is the switch. Pro at $199.50 year one adds Stripe + PayPal payments, 2,100+ templates (many real estate-specific), Conversational Forms for typeform-style intake, and an Offline Forms addon.

The Offline Forms addon on Pro is the differentiator for open house sign-ins. Watch the year-two renewal pricing though: $199.50 becomes $399/year at renewal on Pro.

Best for: WordPress-first real estate marketing teams who want a friendlier plugin than Gravity Forms, and are OK with year-one vs renewal pricing.

Strengths

• Free Lite plugin handles basic contact forms
• WPForms AI is a first-party feature on every paid tier including Basic
• 2,100+ templates on Pro (many real estate-specific)
• Offline Forms addon on Pro for open house sign-ins
• Conversational Forms on Pro for typeform-style buyer intake

Weaknesses

• Renewal pricing doubles year two ($199.50 → $399 on Pro)
• WordPress only
• No first-party HIPAA
• Upsell notices in the WordPress admin can be aggressive on Lite

Pricing

• Free plan: WPForms Lite (WordPress plugin).
• Basic: $49.50/year first year, $99/year renewal. 1 site, WPForms AI.
• Pro: $199.50/year first year, $399/year renewal. 5 sites, payments, 2,100+ templates, Offline Forms addon.
• Elite: $299.50/year first year, $599/year renewal. Unlimited sites, Salesforce, HubSpot, Zoho CRM.
• Free trial: Lite plugin is permanently free.

G2 rating: 4.7/5 (971 reviews on G2)

9. HubSpot Forms, the CRM-integrated real estate lead capture

Some real estate teams have moved from real-estate-specific CRMs (Follow Up Boss, kvCORE) to HubSpot for the marketing automation. If that's you, HubSpot Forms turns every property inquiry into a HubSpot contact record automatically, no Zapier tax.

Free forms carry HubSpot branding. Marketing Hub Starter at $7/mo (base) removes branding and adds A/B testing. Professional at $800/mo yearly + $3,000 onboarding is a big jump for a small brokerage but makes sense at 50+ agents.

Best for: real estate teams who moved from Follow Up Boss or kvCORE to HubSpot CRM and want lead forms that flow directly into contact records.

Strengths

• Direct HubSpot CRM integration for property inquiries
• Unlimited forms and unlimited submissions on Free (with HubSpot branding)
• Marketing Hub Starter at $7/mo (base) removes branding + adds A/B testing
• Progressive form fields on paid tiers (show different questions to returning contacts)

Weaknesses

• Free forms carry HubSpot branding
• Marketing Hub Professional at $800/mo yearly + $3,000 onboarding is steep for a small brokerage
• No native offline mode
• No first-party payment collection for application fees
• G2 rating (4.4/5, 14,868 reviews) is for Marketing Hub as a whole, not Forms in isolation

Pricing

• Free plan: $0. Bundled with HubSpot CRM Suite Free. Unlimited forms with branding.
• Starting paid tier: Marketing Hub Starter at $7/mo base. Removes branding, adds A/B testing.
• Most popular: Marketing Hub Professional at $800/mo billed annually + $3,000 onboarding.
• Enterprise: $3,600/mo billed annually + $7,000 onboarding.
• Free trial: Free CRM Suite is permanently free.

G2 rating: 4.4/5 (14,868 reviews on G2, Marketing Hub bundle)

10. forms.app, the AI-first form builder for solo agents

For a solo agent who wants to spin up a rental application, a buyer intake, or a showing request form in 60 seconds, forms.app's AI generator on Free does the first draft from a prompt. Free plan has unlimited responses (no cap on that busy open house weekend).

Basic at €16/mo yearly adds unlimited team members and remove-branding. Pro at €24/mo yearly adds A/B testing and drop-off analysis.

Best for: solo agents and small teams who want AI-generated real estate forms and never want a response cap.

Strengths

• Free plan has unlimited responses
• AI form generator on every plan including Free
• Free plan supports 30+ field types, conditional logic, e-signatures
• Pro tier at €24/mo yearly adds A/B testing and drop-off analysis
• 4.5/5 across 498 G2 reviews

Weaknesses

• No first-party HIPAA
• EUR pricing on the live page
• Free plan caps forms at 5
• 10 MB storage on Free is tight for rental applications with pay stub uploads
• No native offline mode

Pricing

• Free plan: €0. Up to 5 forms, unlimited responses, 10 MB storage.
• Starting paid tier: Basic at €16/mo billed annually. 25 forms, unlimited responses, unlimited team members.
• Most popular: Pro at €24/mo billed annually. Unlimited forms, drop-off analysis, A/B test, custom subdomain.
• Premium: €49/mo billed annually. Unlimited everything, custom domain.
• Free trial: Not needed. Free plan is permanent.

G2 rating: 4.5/5 (498 reviews on G2)

11. Wufoo, the straightforward property inquiry builder

Wufoo has been reliable since 2006 (owned by SurveyMonkey since 2011). For a real estate agent who wants a simple, well-worn property inquiry form embedded on their MLS site or WordPress theme, Wufoo delivers. Multi-user access on the Free plan (3 users) is unusual and useful for small brokerages.

Payments require Starter at $16.25/mo yearly. The 25 MB file upload cap is tight for scanned rental applications with pay stubs and IDs.

Best for: agents and small brokerages that want a stable, no-drama inquiry form with predictable annual pricing.

Strengths

• Free plan includes 3 users (rare in this category)
• Predictable annual pricing ($195 to $2,523/year)
• SurveyMonkey infrastructure means enterprise-grade uptime
• Straightforward embed for inquiry forms on any real estate site

Weaknesses

• File upload cap 25 MB, tight for scanned rental application docs
• No first-party HIPAA
• No first-party AI form generator
• No native offline mode
• Free plan caps at 100 entries/month

Pricing

• Free plan: $0. 5 forms, 100 entries/month, 3 users.
• Starter: $16.25/mo billed annually ($195/year). 10 forms, 1,000 entries/month.
• Professional: $33.25/mo billed annually ($399/year). Unlimited forms, 5,000 entries/month.
• Advanced: $83.25/mo billed annually ($999/year). Unlimited forms, 25,000 entries/month.
• Ultimate: $210.25/mo billed annually ($2,523/year). Unlimited forms, 200,000 entries/month.

G2 rating: 4.2/5 (296 reviews on G2)

12. Zoho Forms, the pick for Zoho CRM real estate teams

Some real estate teams standardize on Zoho for everything: Zoho CRM for leads, Zoho Sign for rental agreements, Zoho One for the whole operation. If that's you, Zoho Forms turns every property inquiry into a Zoho CRM lead with field mapping pre-wired.

Basic at $10/mo billed annually is the cheapest paid tier on this list. It includes 10,000 submissions/month and payment gateway support. The Zoho Forms mobile app supports offline capture, useful for open houses.

Best for: real estate teams already running Zoho CRM, Zoho One, or Zoho Sign.

Strengths

• Deepest Zoho CRM integration in the category
• Basic at $10/mo yearly is the cheapest paid tier here
• Payment gateway support from Basic tier
• Zoho Forms mobile app supports offline capture
• HIPAA on Premium at $90/mo yearly

Weaknesses

• Only a real fit if you already use Zoho
• Free plan caps at 500 submissions/month and 3 forms
• User counts scale by tier (1 / 1 / 10 / 25 / 100)
• Add-on costs stack: 10,000 extra submissions = $120/year

Pricing

• Free plan: $0. 1 user, 3 forms, 500 submissions/month.
• Starting paid tier: Basic at $10/mo billed annually. 1 user, unlimited forms, 10,000 submissions/month.
• Standard: $25/mo billed annually. 10 users, 25,000 submissions/month.
• Premium: $90/mo billed annually. 100 users, 150,000 submissions/month, HIPAA.
• Free trial: Not needed. Free plan is permanent.

G2 rating: 4.4/5 (129 reviews on G2)

13. Tally, the free unlimited option for indie agents

Tally's free plan is unlimited forms + unlimited submissions, subject to fair-use policy. For a brand-new agent still figuring out which forms to run (a listing lead form? A buyer intake? An open house sign-in?), this lets you experiment freely without picking a plan.

Payment integrations are Pro-tier only ($24/mo monthly). For any paid workflow (application fees, showing deposits), you need Pro. Free is enough for pure lead capture.

Best for: indie agents, brand-new licensees, and part-time agents running pure lead-capture forms at zero cost.

Strengths

• Unlimited forms and unlimited submissions on Free (fair-use)
• Notion-style block editor is fast to build a lead form
• Duplicate submission prevention on Free
• Pro at $24/mo monthly adds partial submissions and Meta Pixel
• 4.5/5 across 304 G2 reviews

Weaknesses

• Payment integrations are Pro-tier only
• No first-party HIPAA
• Fair-use policy can throttle sudden spikes
• No native AI form generator
• No native offline mode

Pricing

• Free plan: $0. Unlimited forms, unlimited submissions (fair-use).
• Starting paid tier: Pro at $24/mo monthly ($240/year yearly). Partial submissions, remove branding.
• Business: $74/mo monthly ($740/year yearly). Data retention controls.
• Free trial: Not needed. Free plan is permanent.

G2 rating: 4.5/5 (304 reviews on G2)

14. Formstack, the enterprise brokerage form builder

Large brokerages that standardize on Salesforce (Compass, some Keller Williams offices, Sotheby's regional teams) benefit from Formstack's native Salesforce integration. Starting price is $83/mo billed annually for the Forms plan, which bundles PCI-compliant payment handling and workflow automation.

Formstack Go is their native mobile app for offline capture, useful at large open houses or new-development lead events.

Best for: large brokerages using Salesforce as the CRM, and enterprise real estate operations with a compliance checklist.

Strengths

• Best-in-class Salesforce integration for lead-to-record mapping
• Formstack Go mobile app for offline capture
• PCI-compliant payment handling on paid plans
• Suite plan bundles Forms + Documents + Sign for rental agreements and disclosures
• Formstack AI for form generation on paid tiers

Weaknesses

• No free plan. 14-day trial.
• Forms plan caps at 1,000 submissions PER FORM
• Starting price of $83/mo yearly is out of range for individual agents
• G2 rating of 4.3/5 (471 reviews) is the lowest here

Pricing

• Free plan: None. 14-day free trial.
• Starting paid tier: Forms at $83/mo billed annually. 1 builder, 25 forms, 1,000 submissions per form.
• Suite: $250/mo billed annually. Forms + Documents + Sign bundle.
• Salesforce Solutions: Custom. PCI + HIPAA-compliant.
• Enterprise: Custom. Unlimited everything.

G2 rating: 4.3/5 (471 reviews on G2)

15. Microsoft Forms, the brokerage-internal M365 form option

Microsoft Forms is bundled with M365. For brokerages already on Microsoft 365 running internal forms (agent onboarding, expense reports, listing intake among agents), this is free at the org level. Weakness for external client-facing forms: no direct real estate CRM sync, no payments, no branded custom domain.

Best for: brokerages running M365 who need internal forms for agent operations, not client-facing property inquiries.

Strengths

• Free with any Microsoft 365 Business or Education subscription
• 5,000,000 responses per form on Business / Education
• Native Excel, Teams, and SharePoint integration for brokerage-internal workflow
• Copilot AI can generate forms from a prompt on eligible M365 plans

Weaknesses

• Only makes sense if you already pay for M365
• No direct real estate CRM sync (Follow Up Boss, kvCORE, Chime)
• No first-party payment collection
• No native custom domain
• Personal plan caps at 200 responses per form

Pricing

• Free plan: Free with any personal Microsoft account. 200 responses per form.
• Business: Bundled with Microsoft 365 Business plans starting around $6/user/month.
• Education: Bundled with Microsoft 365 Education plans.
• Enterprise (with HIPAA): HIPAA-eligible M365 plan + signed BAA.
• Free trial: Free with any Microsoft account. Business M365 has a 30-day trial.

G2 rating: 4.4/5 (475 reviews on G2)

16. Google Forms, the free open house sign-in option

Google Forms is free with any Google account. For a solo agent who just needs an open house sign-in form live in five minutes with no budget, this works. Where it stops: no payments, no branded page, no offline mode (open house sign-ins need internet), and no CRM sync.

Best for: new agents, part-timers, and anyone who needs a free open house sign-in form fast without any workflow complexity.

Strengths

• Free with any Google account
• Unlimited forms and unlimited responses
• Native Google Sheets integration for the follow-up list
• Gemini-assisted question generation on eligible Workspace plans

Weaknesses

• No payment collection (application fees are out)
• Branding is minimal, no custom domain
• No CRM sync (Follow Up Boss, kvCORE, Chime, HubSpot all need Zapier)
• No native offline mode for open houses
• G2 does not list Google Forms as a standalone product

Pricing

• Free plan: Free with any Google account. Unlimited forms, unlimited responses (bounded by 15 GB free Drive storage).
• Business Starter: Bundled with Google Workspace at around $6/user/month.
• Business Standard: Bundled at around $14/user/month.
• Business Plus: Bundled at around $22/user/month.
• Enterprise: Custom.

G2 rating: Not standalone-rated on G2 (bundled under Google Workspace)

Which real estate form builder should you actually pick?

The right pick comes down to what your workflow needs and what site you already run.

If your site is WordPress: Gravity Forms Elite ($259/year unlimited sites) or WPForms Pro ($199.50 year one with Offline Forms addon).

If you run open houses regularly and need offline sign-ins: Formester (installable PWAs on Free), Jotform (native Mobile Forms app), Zoho Forms (mobile app with offline), or Formstack Go.

If you need HIPAA (health-adjacent tenant workflows): Jotform Gold at $99/mo yearly.

If you collect application fees and holding deposits: Formester or Cognito Forms (payments on Free), or Paperform (payments on Free with landing-page style).

If your CRM is Salesforce: Formstack Salesforce Solutions. If your CRM is Zoho: Zoho Forms Basic $10/mo yearly. If your CRM is HubSpot: HubSpot Forms Free.

If you want AI-generated real estate forms for free: Formester or forms.app.

If you want conversational buyer intake: Typeform (best in class) or Paperform (landing-page style).

Verdict

Real estate forms are not one-size-fits-all. The right pick depends on where your site lives (WordPress or SaaS), what your CRM is (Follow Up Boss / kvCORE / Chime / Salesforce / HubSpot / Zoho / Airtable), and whether you need offline capture for open houses.

For most agents and small brokerages, Formester covers the full workflow (open house offline, application fees, buyer intake with conditional logic, brokerage team access on Business) on a single free plan. WordPress-first teams should go straight to Gravity Forms Elite or WPForms Pro. Enterprise brokerages on Salesforce land on Formstack Salesforce Solutions.

Test the free plan of the top two candidates against a real form you use today (or one you've been meaning to build). That is the fastest way to know which builder actually fits your workflow.