How to make a personality quiz?
Want an easy way to capture more leads without being pushy? A personality quiz is one of the most engaging tools you can use.
People love answering fun questions about themselves, and they’re often willing to share their contact details in exchange for personalized results.
In this guide, I’ll show you step by step how to create a personality quiz using Formester. By the end, you’ll have a quiz that not only feels fun and interactive but also helps you grow your email list.
Why Personality Quizzes Work for Lead Generation
Quizzes tap into curiosity and self-discovery. Unlike static forms, they feel interactive and enjoyable. Here’s why they’re powerful:
High engagement: People enjoy discovering which personality type they belong to.
Low resistance to sharing info: Respondents are more willing to provide an email address if they get results in return.
Tailored to your audience: You can align quiz outcomes with your products or services.
For example, if you’re a fitness coach, you can create a quiz like What’s Your Fitness Personality?. Gym lovers will engage with it, and you can connect the results to your coaching or diet plans.
Step 1: Choose the Right Quiz Topic
Start by picking a topic that connects your product or service to your ideal customer’s needs. Think about their biggest challenges and how your solutions can help.
Some quiz ideas include:
Fitness personality quiz
Career path quiz
Skin type quiz
Product recommendation quiz
Once you decide, log in to Formester and create a new form. You can build the quiz manually or save time by using the AI quiz maker.
For example, you can prompt the AI to generate a fitness personality quiz with five single-choice questions, each with four options and four outcomes.
Step 2: Use Logic to Link Answers to Outcomes
This is where your quiz gets smart. Formester gives you two ways to connect answers with outcomes:
1. Outcome Quiz
If your quiz has broad results, then creating an outcome quiz is the simplest option. For example, if most answers are “A,” the quiz taker sees a thank you page about Personality A.
This approach works well for fun and casual quizzes where accuracy is less important.
2. Scoring Quiz
For better accuracy, use scoring. Here’s how:
Create scoring variables for each personality outcome (e.g., Planner, Creator, Challenger, Balanced).
Assign scores to each quiz option.
As respondents answer questions, their scores add up.
Conditional rules then decide which outcome to show.
Example: If the “Planner” variable reaches a score of 3 or more, the respondent gets the Planner personality result.
Step 3: Capture Leads
Now it’s time to collect contact details. Add a new page with an email field and mark it as required. This ensures quiz takers provide their email before seeing their results.
Tip: Use Formester’s one-field-per-page option to make the quiz conversational and engaging.
Step 4: Create Outcome Pages
Next, design thank you pages for each outcome. Add text, images, and tailored messages that reflect the personality type. These pages make the results feel personalized and meaningful.
Step 5: Customize Quiz Design
Head over to the Design tab in Formester and match the quiz to your brand’s style. Adjust colors, fonts, and layouts so it blends seamlessly with your website.
Step 6: Publish and Share
When your quiz is ready, publish it and:
Embed it on your website.
Share it on social media.
Run it in ads.
Use it as a pop-up.
Finally, test it yourself to ensure everything works. Formester automatically records all submissions, so you can access results in the Results tab, export data, or send it directly to tools like Google Sheets.
Wrapping Up
Creating a personality quiz with Formester is simple yet powerful. With the right topic, scoring logic, and lead capture, you’ll have a tool that entertains your audience while boosting your email list. Ready to try it yourself? Head to Formester and build your first quiz today.
