B2B Product Finder

Help your visitors find the best product for their needs with this smart quiz. It asks the right questions and recommends the perfect solution. Great for SaaS, service providers, and B2B platforms.

About this template

The B2B Product Finder Quiz helps you guide prospects to the right product or service based on their business size, goals, and challenges.

It’s designed to improve your sales funnel, shorten decision time, and generate high-quality leads.

How it works

The quiz asks targeted questions to understand the user’s pain points, industry, and preferences. Based on the answers, it recommends the most relevant product, plan, or service you offer. You can also ask for their contact info at the end to follow up.

Why it’s effective

This template does more than just collect leads. It qualifies them, educates them, and guides them closer to conversion. Instead of overwhelming users with too many options, it simplifies the decision process. The result? Higher engagement and better lead quality.

What’s included

  • 5 to 8 decision-based questions

  • Personalized recommendations

  • Lead capture with contact form

  • Custom messaging based on outcomes

Make it your own

Edit the quiz to match your business structure, pricing, and buyer personas.

Great for

  • SaaS product pages

  • B2B marketing agencies

  • Software and tech companies

  • Professional service providers

Key Benefits

  • Match users to the right product or plan

  • Qualify leads before sales contact

  • Increase conversions with guided experiences

  • Mobile optimized and fast loading

  • Easy to integrate into any B2B website

Frequently Asked Questions

Yes. You can use this quiz as-is or build your own quiz in seconds using AI to make it match your offer.

Yes. It’s completely free and ready to customize.

Yes. The quiz helps qualify leads so your sales team talks to the right people.

Yes. Explore what more you can do with Formester’s quiz maker including integrations and automation.

Yes. You can limit quiz responses for specific campaigns or users.

Looking for more templates?

Simplify your form creation process with our range of professionally designed form templates. Choose from a variety of styles and designs, including contact forms, surveys, job applications, and more - all available now for free!

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