Sales Qualified Lead Score Calculator

Quickly qualify your leads with this ready-to-use lead scoring calculator. It helps your sales and marketing teams figure out which leads are most likely to buy so you focus only on the best ones.

About this template

The Sales Qualified Lead (SQL) Score Calculator helps you rate incoming leads based on predefined criteria like budget, company size, job role, and engagement.

It’s perfect for B2B companies, marketing agencies, or SaaS platforms that want to prioritize high-intent leads without manual effort.

How it works


The calculator asks questions based on your ideal customer profile. Each answer adds up to a score, which then classifies the lead as cold, warm, or sales-ready. This makes it easier for your team to know where to focus their time.

Why it’s better than manual lead scoring


Manual lead scoring is slow, inconsistent, and often inaccurate. This template automates the process, gives every lead a clear score, and removes the guesswork—so your sales team always knows who to call first.

What fields are included

  • Questions on role, company size, budget, urgency

  • Automatic score calculation

  • Lead qualification label (e.g., cold, warm, hot)

  • Optional contact form

Customization options


You can adjust scoring rules, labels, and question types to match your sales funnel.

Real world use cases

  • B2B companies qualifying leads from landing pages

  • Marketing teams running lead gen ads

  • Sales reps filtering MQLs and SQLs

  • Agencies scoring incoming client inquiries

  • SaaS companies qualifying demo requests

This calculator turns basic lead forms into powerful scoring tools—so your team always chases the right lead.

Key Benefits

  • Automate lead qualification

  • Focus your sales efforts on top prospects

  • Custom scoring logic and branding

  • Works on any device

  • Connects with tools like Google Sheets, Slack, and CRMs

Frequently Asked Questions

Yes. You have full control over how scores are calculated and what ranges mean (e.g., cold, warm, hot leads).

Absolutely. You can embed it with a short code or link directly to it.

It saves time by qualifying leads instantly, so your team knows who’s sales-ready without digging through form data.

Yes. You can limit quiz responses to keep lead quality high or manage team bandwidth.

You can build your own quiz in seconds using AI and tweak it to your specific funnel.

Yes. Explore what more you can do with Formester’s quiz maker including real-time integrations and email automation.

Looking for more templates?

Simplify your form creation process with our range of professionally designed form templates. Choose from a variety of styles and designs, including contact forms, surveys, job applications, and more - all available now for free!

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