Best Google Forms Alternatives to Explore

Google Forms is great for getting started. It’s free, easy, and works well for simple forms.

But as your needs grow, you’ll quickly run into its limits, whether it’s lack of design flexibility, weak integrations, or missing features like conditional logic and detailed analytics.

If you’ve been thinking, “There has to be a better way,” you’re right.

As someone who has built dozens of surveys, feedback forms, quizzes, and lead capture workflows using different tools over the years, I’ve tested nearly every major form builder out there.

In this guide, I’ll walk you through the top 7 alternatives to Google Forms. Whether you need better branding, smart logic, payment integration, or rich analytics, these tools offer more power and flexibility, without losing ease of use.

Why Look Beyond Google Forms?

Google Forms is a solid entry-level tool. It lets anyone with a Gmail account create forms, surveys, or quizzes in just a few clicks. But when you need more control over how your form looks, behaves, and integrates into your workflow, it falls short.

Where Google Forms Works Well:

• Quick data collection and feedback

• Simple event registrations

• Basic quizzes and polls

• Teams using other Google Workspace tools

Where Google Forms Falls Short:

• Limited Branding: You can’t fully control fonts, layouts, or branding elements.

• No Advanced Logic: Conditional flows and smart branching are very limited.

• Basic Reporting: You don’t get deep analytics or custom reporting views.

• No Payment Fields: You can’t collect payments directly from your forms.

• Limited Integrations: It doesn’t connect natively to many modern marketing tools.

If your business relies on forms for lead generation, customer feedback, hiring, or internal workflows, these limitations will slow you down.

What to Look for in a Google Forms Alternative

Before jumping into the tools, here’s what you might want instead:

Full design customization to match your brand

Conditional logic to personalize user flow

File uploads, payments, calculators, and scoring

Detailed analytics for performance tracking

Integrations with tools like Zapier, HubSpot, Slack, and more

Team collaboration and access controls

Mobile-friendly layouts for better response rates

Top Google Forms Alternatives in 2025

1) Formester

Formester stands as the best free Google Forms Alternative due to its minimal yet powerful nature. It has been designed to provide users with a highly customisable form-building experience and robust analytics capabilities. Whether you're collecting data, conducting surveys, or processing payments, Formester is your one-stop solution.

Main Features

1. Customisation: Formester is an easy to use drag and drop builder. It also offers tons of free customization options. From layout to colour schemes, Formester allows you to tailor every aspect to your brand.
2. Conditional Logic: Create dynamic forms that adapt based on user responses, ensuring a personalised experience.
3. Payment Processing: Seamlessly integrate payment gateways to collect payments, ideal for e-commerce and event registrations.
4. Integrations: Formester supports integrations with various third-party applications, enhancing your workflow.
5. Advanced Analytics: Gain insights into user behaviour and form submissions with detailed analytics and reporting.

Pricing Plans

• Free: The Free plan lets you create 10 forms with a limit of 100 submissions per month.
• Personal: Priced at $12 per month, the plan is perfect for personal use, offering customised branding, payment processing and unlimited forms and surveys.
• Business: Priced at 45$ per month, the business plan is tailored for large organisations and provides API Access along with a custom domain.

Suitable For

• Lead Generation
• Online Surveys
• E-commerce
• Event Registrations
• Feedback Forms

2) Typeform

Typeform is a better alternative to Google Forms. It stands out because it creates unique and visually appealing forms and surveys. It's designed for those who want to make a statement with their forms and gather data in an engaging way. Typeform enables you to create interactive and conversational forms with ease.

Main Features

1. Stunning Surveys: Typeform's forms are known for their visually pleasing and engaging design, making them ideal for marketing and customer feedback surveys.
2. Mobile-Friendly: The forms are optimised for mobile devices, ensuring a seamless experience for respondents on various platforms.
3. Conditional Logic: Typeform allows you to create dynamic forms with conditional logic, showing or hiding questions based on previous answers.
4. File Upload Capability: Users can upload files directly through Typeform, which is useful for collecting documents and media.
5. Conversational Marketing: The platform encourages one-question-at-a-time interactions, providing an engaging and interactive experience for respondents.

Pricing Plans

• Basic: The basic plan of Typeform costs 29$ per month and allows 100 responses.
• Plus: This plan includes more advanced features and starts at $59 per month.
• Business: Priced at $99 per month, it's suitable for businesses that require additional customisation and branding.
• Enterprise: The enterprise plan provides VIP Support and Outcomes Manager. The pricing is not mentioned.

Suitable For

• Customer Satisfaction Surveys
• Employee Satisfaction Surveys
• Marketing Campaigns
• Order Forms

3) JotForm

JotForm is another online form builder that offers a wide range of features and customisation options. Similar to Google Forms, JotForm provides a versatile platform for creating forms, but it takes things a step further with an abundance of features for creating complex and interactive forms.

Main Features

1. Form Templates: Choose from a library of over 100 pre-built form templates, which cover various use cases and industries.
2. Advanced Form Customisation: JotForm's form builder allows you to add different types of fields, customise the design, and make your forms look exactly the way you want them to.
3. Payment and Marketing Integrations: Seamlessly connect your forms to payment processors or customer relationship management (CRM) systems, making it ideal for e-commerce and lead generation.
4. Form Embedding: Easily add your forms to your website by generating a code snippet or sharing your forms with a unique link.

Pricing Plans

• Free Plan: Get started with up to 5 forms and 100 submissions per month.
• Bronze Plan: Priced at $24 per month, this plan allows you to create more forms and receive up to 1,000 submissions.
• Silver Plan: For larger needs, this plan costs $29 per month and offers more forms and 10,000 submissions.
• Gold Plan: At $79 per month, this plan provides unlimited forms and 100,000 submissions.
• Enterprise Plan: The enterprise plan provides priority real-time support. The pricing is available upon request in the form of a custom quote.

Suitable For

• Online Surveys
• Data Collection
• Lead Generation
• Event Registration

Explore the top Jotform alternatives.

4) forms.app

forms.app is a versatile Google Forms alternative with various customizable options. It has an AI form generator feature to create forms, surveys and quizzes without coding knowledge. It also offers many advanced features in its free plan such as conditional logic, integrations and ready-made templates.

Main features:

1. Form sharing options: Forms can be shared by embedding them into the website, using QR codes, or directly sharing the link from social media or emails.
2. Product baskets and order forms: Users can create their online stores and sell their products.
3. Conditional logic: You can avoid showing excessive questions by using conditions in your questions.
4. Form field types: It is possible to create forms for every need thanks to +25 form field types.

Pricing plans:

• Free plan: Offers almost all advanced features with a limit of 150 responses a month and 5 form creations.
• Basic plan: For small businesses and startups, this plan includes 1000 responses per month and a 10 GB file storage limit, priced at 25 USD per month..
• Pro plan: This plan is priced at 35 USD per month and includes a custom subdomain and a +4 team members option.
• Premium plan: For larger businesses, this plan is priced at 99 USD per month and includes all advanced features with a custom domain and +9 team members option.

5) SurveyMonkey

SurveyMonkey is a well-established and widely used online survey and data collection platform. It's known for its simple interface and powerful survey creation tools, making it a popular choice for individuals and businesses alike.

Read more about the best SurveyMonkey alternatives

Main Features

1. User-Friendly Interface: SurveyMonkey's platform is intuitive, making it easy for users to create and distribute surveys.
2. Question Types: It supports various question types, including multiple-choice, open text, Likert scale, and more.
3. Survey Templates: Choose from a library of professionally designed survey templates to jumpstart your survey creation.
4. Survey Distribution: SurveyMonkey provides options for distributing surveys via email, social media, or embedding them on your website.
5. Data Analysis: Powerful data analysis tools help you make sense of the responses and generate insightful reports.

Pricing Plans

• Free Plan: The basic plan allows for survey creation and data analysis but comes with limitations.
• Individual Plans: These are tailored for individual users and range from $25 to $75 per month.
• Team Plans: Team plans start at $25 per user per month, ideal for collaboration and sharing within a team.
• Enterprise Plans: Customised enterprise solutions are available for larger organisations.

Suitable For

• Market Research
• Employee Feedback
• Customer Satisfaction Surveys
• Academic Research
• Event Feedback

6) Paperform

Paperform is a reliable online form builder that stands out for its flexibility and aesthetic appeal. It helps users with various tasks, from processing payments to managing bookings and data collection.

Main Features

1. Beautiful Design: Paperform provides a range of templates and customisation options, allowing you to create visually appealing forms.
2. Conditional Logic: Easily create forms that adapt based on user responses, providing a personalised experience.
3. Payment Processing: Paperform supports online payments, making it suitable for e-commerce, event registrations, and more.
4. Integrations: Connect your forms with various apps and tools to streamline data flow and automate processes.
5. File Uploads: Collect files and documents directly through your forms.

Pricing Plans

• Essentials: Starting at $15 per month, this plan includes basic features and customisation options.
• Pro: Priced at $39 per month, the Pro plan offers more advanced features, such as payments and conditional logic.
• Agency: Geared towards businesses, this plan starts at $89 per month and includes team collaboration and branding options.

Suitable For

• Event Registrations
• Surveys and Feedback
• Online Orders
• Lead Generation
• Quizzes and Assessments

Bonus: 7) Microsoft Forms

Microsoft Forms is a web form builder offered by Microsoft, it provides a simple and efficient way to collect customer data, employee feedback, and conduct market surveys. It's an integral part of Microsoft 365, making it a good choice for organisations already using Microsoft's suite of productivity tools.

Explore the top Microsoft forms alternatives.

Main Features

1. Ease of Use: With an intuitive interface, creating forms, surveys, and quizzes is straightforward, even for beginners.
2. Templates: Access a library of form templates for various purposes, reducing the time it takes to get started.
3. Integration: Seamlessly integrate with other Microsoft 365 apps, including Excel for data analysis and SharePoint for data storage.
4. Real-time Collaboration: Collaborate with colleagues on form creation in real-time, enhancing productivity.
5. Response Tracking: Monitor responses in real time and view detailed analytics to gain valuable insights.

Pricing Plans

• Microsoft 365 Business Basic: Starting at $5 per user per month, this plan includes access to Microsoft Forms and other essential apps.
• Microsoft 365 Business Standard: Priced at $12.50 per user per month, this plan provides more advanced features and additional apps, making it suitable for growing businesses.
• Microsoft 365 Enterprise Plans: Large enterprises can explore enterprise-level plans, which offer comprehensive features, including advanced data protection and compliance tools.

Use Cases - Best Use Cases

• Employee Surveys
• Customer Feedback
• Education
• Event Registration
• Data Collection